How The Ad Auction works on Google

This is a long video but it shows how quality score is important and how Google ranks your ads.  It also shows how they costs are decided.

 Looks like Google has started testing out customer service endorsements inside paid search ads according to Internet Retailer. About a dozen of Trusted Stores’ “couple hundred” retailers are taking part in this experiment.
Click here for full article from Search Engine Watch

New Google Search Algorithm Update Targets Web Spam

Google’s long anticipated over-optimization penalty is now live. Except Google called it an algorithmic update that’s targeting web spam – a.k.a., keyword stuffing and link schemes, in the process causing some big search ranking upheavals.  Click Here for the full story from Search Engine Watch.

Jim is an experienced Internet Marketing Consultant in Milwaukee Wi. His mission is to help you increase your advertising ROI through proven, online marketing strategies.

6 Ways to Boost Your Rankings Using Google Authorship

by Kevin Gibbons
Google authorship is big on the agenda for a lot of SEOs at the moment, and rightly so considering how heavily Google is looking to push this into search results.
Creating a personal brand is incredibly valuable toward building and strengthening great relationships. After all, you’re always going to have more trust in recommendations from your own circle of friends.
click here for the full story

http://searchenginewatch.com/article/2170855/6-Ways-to-Boost-Your-Rankings-Using-Google-Authorship