tag:blogger.com,1999:blog-71012823160448526352024-03-12T20:20:06.750-06:00Internet Marketing Milwaukee | Online Advertising Milwaukee | Internet Marketing ConsultantInternet Marketing and Online Advertising for small and medium sized businesses in Milwaukee. More then just Web DesignJimhttp://www.blogger.com/profile/15248592346000529106noreply@blogger.comBlogger92125tag:blogger.com,1999:blog-7101282316044852635.post-16540218444542240832020-07-16T02:53:00.000-05:002020-07-16T02:53:04.859-05:00Greenfield Web design From <a href="https://internetadvertisingmilwaukee.com/milwaukee-web-design/"><strong>website building</strong></a>,<a href="https://internetadvertisingmilwaukee.com/seo-services/"> Search Engine Optimization</a>, <a href="https://internetadvertisingmilwaukee.com/video-production/">Video Production</a>, <a href="https://internetadvertisingmilwaukee.com/milwaukee-social-marketing/">Social Networking,</a><a href="https://internetadvertisingmilwaukee.com/reputation-management/">Reputation Management</a>, and <a href="https://internetadvertisingmilwaukee.com/e-commerce-website-design/">E-Commerce Websites</a>,
our Web Design Services cover all that is needed to provide your
business with a dominant online presence allowing your customers to find
you where they are looking for you. <strong>Greenfield Web Design</strong> services by <a href="https://internetadvertisingmilwaukee.com/internet-advertising-milwaukee/">Web Presence Pros LLC</a>
will even negotiate your online advertising programs with online
directories if needed for you to assure your business is everywhere you
need it to be. Our staff has over 20 years marketing experience in both
print and online advertising and marketing.<br />
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<a href="https://internetadvertisingmilwaukee.com/greenfield-web-design/" target="_blank">Learn More</a><div class="blogger-post-footer">Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers.</div>Jimhttp://www.blogger.com/profile/15248592346000529106noreply@blogger.com0tag:blogger.com,1999:blog-7101282316044852635.post-26117316996315155092020-07-11T02:49:00.000-05:002020-07-11T02:49:06.467-05:00Milwaukee Web Design – Signs that you need a new website<h2 style="text-align: center;">
How do you know if you need a new website?</h2>
Our main goal with our clients is offer services to our clients that
they need, if it doesn’t benefit you, we simply don’t do it. Often, we
will get calls from people who think that they need a new website.
Often, a complete website redesign isn’t really needed and a few tweaks
are all that is required.<br />
It isn’t a secret when it comes to the use of a website. The
question is if your website has functionality and positive user
experience along with search engine representation and discovery.
Simply put, does your website do what it is supposed to do? Are people
able to find what they are looking for on your site? Does your website
show the message that you want to convey to the people looking at it?
And, Are people able to find you when they are looking for your product
and services on search engines.<br />
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<a href="https://internetadvertisingmilwaukee.com/milwaukee-web-design-signs-that-you-need-a-new-website/" target="_blank">read more </a><div class="blogger-post-footer">Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers.</div>Jimhttp://www.blogger.com/profile/15248592346000529106noreply@blogger.com0tag:blogger.com,1999:blog-7101282316044852635.post-52544264041026548312020-07-09T02:47:00.000-05:002020-07-09T10:50:57.595-05:00Is an FAQ important in your Web design?People
sometimes wonder if anyone is reading that FAQ on their website. The
answer is yes. Depending on the product or service that your business
is doing, clients will have questions. The object of a great website is
to have all of the questions that a perspective buyer may be asking.
While creating content is key, there will still be questions. <a href="https://internetadvertisingmilwaukee.com/is-an-faq-important-in-your-web-design/">read more</a><br />
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Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers.
Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.<div class="blogger-post-footer">Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers.</div>Jimhttp://www.blogger.com/profile/15248592346000529106noreply@blogger.com0tag:blogger.com,1999:blog-7101282316044852635.post-40052375603792947112015-02-10T09:41:00.003-06:002015-02-10T09:41:47.018-06:00Web Design and SEO in Milwaukee | A Simple Stratagy<br />
<h2 style="text-align: center;">
The Simple Strategy for web design and SEO.</h2>
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Remember the old saying? Keep It Simple
Stupid or KISS? Plain and simple. If your a business looking to gain
customers. Keep it simple. Or at least, start out simple. With all this
talk about Tagging, and Back linking, and content and this and that.
Remember the end user and what these potential customers are looking
for. That’s what we are all looking for right?<br />
<a href="http://internetadvertisingmilwaukee.com/web-design-and-seo-the-simple-strategy/">Click here to read more </a></blockquote>
Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers.
Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.<div class="blogger-post-footer">Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers.</div>Jimhttp://www.blogger.com/profile/15248592346000529106noreply@blogger.com2tag:blogger.com,1999:blog-7101282316044852635.post-53466937978696182782014-11-18T11:37:00.001-06:002014-12-23T09:25:53.400-06:00Milwaukee Web Design and SEO<iframe allowfullscreen="" frameborder="0" height="270" src="https://www.youtube.com/embed/f-jgWJcTIVw" width="480"></iframe><br />
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Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers.Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.<div class="blogger-post-footer">Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers.</div>Jimhttp://www.blogger.com/profile/15248592346000529106noreply@blogger.com0tag:blogger.com,1999:blog-7101282316044852635.post-11090390941041989982014-10-11T11:09:00.003-05:002014-10-11T11:09:40.147-05:00Online Yellowpage Directories | Are they important?<h2>
Milwaukee advertisers have a lot to choose from when it comes to advertising.</h2>
As a small business owner your phone rings with another advertising
salesperson telling you that they are the best option for you,
Newspapers and yellow Page companies have had dwindling usage in what
was a robust market for businesses looking to be found by potential
customers. In order to combat the loss of revenue these companies are
experiencing, they have developed online local directories. But are
they as useful as their old print products? <a href="http://internetadvertisingmilwaukee.com/yp-com-and-local-directory-advertising-is-it-important/">Click here to read more....</a><br />
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<br />Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers.
Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.<div class="blogger-post-footer">Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers.</div>Jimhttp://www.blogger.com/profile/15248592346000529106noreply@blogger.com1tag:blogger.com,1999:blog-7101282316044852635.post-63085998444821822192014-03-01T13:44:00.001-06:002014-03-01T13:47:18.894-06:00Working companies do things the right way, Surround yourself with the Best You know its always been an old saying in successful business that if you are great at something, stick with it and be the best at it. If your not so great at something, surround yourself with people who are. If you are able to do this, your brand and product will succeed.<br />
The last few days I have had the pleasure of working with a man named Allan Whitney, he is the owner of MindVisionMedia and can be found at mindvisionmedia.net. Not only does he know what he is doing when it comes to building websites and fixing issues with blogs and so forth. He is professional and an absolute pleasure to work with. With the ultimate knowledge and talent he shows along with the patience he has, I expect success for him in the future and I plan on using the knowledge and talent he has. Stay tuned for updates brought to you by Allan in the future on my blog.<br />
<img alt="The MindVisionMedia Blog" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUkWWJ6o7LfROuthBJricEKAzaDpOijDm35DYHXzv6gVsJc7e3fig0x8SHtleWVEpSURDwgxCFXn9t0RLWV4WGQp3li-ZdrYW489dh0RixDgwTWOrJWm6GQ1oCH4PyjWHv2SChjmbe3dg/s400/blogheader.jpg" height="120" id="Header1_headerimg" style="display: block;" width="400" /><br />
Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers.
Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.<div class="blogger-post-footer">Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers.</div>Jimhttp://www.blogger.com/profile/15248592346000529106noreply@blogger.com3tag:blogger.com,1999:blog-7101282316044852635.post-14340624011828371462014-02-21T13:53:00.001-06:002014-02-21T13:53:26.848-06:00Bing Demotes For Keyword Stuffing | Milwaukee Internet advertising tipsStuffing your content on your site with keywords is common practice, but if the intent is only for search engines to list you higher or increase your ranking. Bing may demote you for it.<br />
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<a href="http://searchengineland.com/bing-webmaster-guidelines-updated-include-demotions-keyword-stuffing-184825">Bing Webmaster Guidelines Updated To Include Demotions For Keyword Stuffing</a><br />
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This came from Search Engineland. This makes for a different approach for some webmasters out their. This also may hurt Bing in the long run. My opinion is that if you have to toe the line between quality content and quality keywords. The webmaster should be already creating quality content for the end user. The issue is that if Bing decides that what is being done is keyword stuffing and demotes the website. It may be hurting itself in the long run by not offering up quality websites in its search. Google does the same thing already. But it seems to be able to tell the difference between stuffing and content. The main goal is to connect users with quality results, and one of the best ways to do this is to monitor websites for content changes and relevancy. How will they tell the difference between relevancy and stuffing? Guess we will find out.<br />
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Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers.
Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.<div class="blogger-post-footer">Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers.</div>Jimhttp://www.blogger.com/profile/15248592346000529106noreply@blogger.com1tag:blogger.com,1999:blog-7101282316044852635.post-77557330826778159432014-01-04T16:41:00.002-06:002014-01-04T16:41:30.612-06:008 Essentials When Optimizing Your Site for SEO | internet advertising Milwaukee<h3>
Milwaukee businesses advertising online can use some of this information to help getting better position online.</h3>
Basic search engine optimization (SEO) is fundamental. by <a href="http://searchenginewatch.com/author/2758/victoria-edwards" rel="author" title="More articles by Victoria Edwards">Victoria Edwards</a>, <br />
And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site.<br />
What are search engines looking for? How can you build your website in a way that will please both your visitors/customers, as well as Google, Bing, and other search engines? Most importantly, how can SEO help your web presence become more profitable?<br />
During the Introduction to SEO session at <a href="http://sesconference.com/archive/2013/newyork/" target="_blank">SES New York</a>, Carolyn Shelby (<a href="https://twitter.com/cshel">@CShel</a>), Director of SEO, Chicago Tribune/<a href="http://435digital.com/">435 Digital</a>, fully explained the extreme value SEO can deliver to a site, and stressed the importance of basic SEO using the following analogy:<br />
"Skipping the basics and spending all your time and money on social and 'fancy stuff' is the same as skipping brushing your teeth and showering, but buying white strips and wearing expensive cologne," Shelby said.<br />
Although the Introduction to SEO session was intended for industry newcomers, Shelby's tips offer important reminders for even experienced SEO professionals who have been optimizing sites for years.<br />
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What is SEO, Exactly?</h3>
The goal of foundational SEO isn't to cheat or "game" the search engines. The purpose of SEO is to:<br />
<ul>
<li>Create a great, seamless user experience.</li>
<li>Communicate to the search engines your intentions so they can recommend your website for relevant searches.</li>
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Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers.
Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.<br />
<br />
<a href="http://searchenginewatch.com/article/2259693/SEO-Basics-8-Essentials-When-Optimizing-Your-Site" target="_blank">click here for more</a><div class="blogger-post-footer">Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers.</div>Jimhttp://www.blogger.com/profile/15248592346000529106noreply@blogger.com2tag:blogger.com,1999:blog-7101282316044852635.post-54838920314899134572013-12-02T09:39:00.000-06:002013-12-02T09:39:32.379-06:00Is your business ready for next generation online marketing? Check this out!Amazon.com has an idea that they are working on to further market themselves as an online business that people will be using more and more in the future. And with a distribution center so close to Milwaukee in the works. We may be seeing these fly over our homes in the near future.<br />
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Just the fact that they released this video shows how to market your business online. Imagine what will happen if they start using this!<br />
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Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers.
Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.<div class="blogger-post-footer">Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers.</div>Jimhttp://www.blogger.com/profile/15248592346000529106noreply@blogger.com2tag:blogger.com,1999:blog-7101282316044852635.post-62294572382672660992013-11-23T03:43:00.001-06:002013-11-23T03:43:23.061-06:00How Social Media Is Changing Business | Milwaukee Advertising TipsNice article showing how business is changing and has changed already. Not only on how business find customers, but also on how businesses add employees, and how employees interact with each other and thier clients. <a href="https://sites.google.com/site/milwaukeewebpresencepros/services/milwaukee-social-media" target="_blank"> Social media</a> is being used here in Milwaukee more and more. The way we are using it today will with out a doubt change again. <br />
Here is the article from <a href="http://www.mashable.com/" target="_blank">Mashable</a>.<br />
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<blockquote class="tr_bq">
A decade ago, businesses didn’t have company Facebook profiles, Twitter accounts or Instagram feeds.<br />
In fact, Facebook didn’t exist.<br />
When you start thinking about how much <a href="http://www.thedailymuse.com/toolsskills/social-conversation-starters-3-ways-to-get-your-followers-talking/" target="_blank">social media has changed the way that businesses operate </a>in the past few years, you can’t help but wonder how much more — and how — it will change in the coming decade.<br />
According to <a href="http://author.booksbysandy.com/sandycarter/" target="_blank">Sandy Carter</a>, General Manager of IBM Ecosystems and Social Business Evangelist at IBM, there are a lot of exciting changes to come. As an author, speaker and expert in social business, Carter not only makes sure her company stays on top of the latest technology trends and how they can be incorporated into the workforce, but makes sure other companies recognize that potential, as well.<br />
To learn more, we chatted with Carter about what exactly a “social business” is, why it’s beneficial, and how companies can start to adopt that kind of forward-thinking strategy in their business and hiring practices.<br />
<strong>What is a “social business,” and why is it so effective?</strong><br />
Over the past two decades, the Internet has disrupted the way companies operate in a huge way — it’s almost unimaginable to think how we got anything done without it. Now, we’re seeing that same transformation in the social realm — businesses are <a href="http://www.thedailymuse.com/toolsskills/should-your-company-be-on-google/" target="_blank">moving beyond having just a Facebook page</a> or Twitter account, and they’re incorporating social functions into everyday business processes and decisions, from sales and marketing to HR and product development.<br />
It’s really a shift in the way we work, communicate, collaborate and share expertise with each other. Social businesses use social tools to listen to customers, spur innovation, identify new market opportunities and create a smarter, more effective workforce.<br />
For example, IBM is one of the most prolific users of social networking in the industry and one of the largest corporate-wide social media communities. Every IBMer has a social network page, as well as access to thousands of internal information sources, blogs, communities, wikis and instant messaging.<a href="http://www.thedailymuse.com/job-search/5-better-ways-to-network-on-twitter-linkedin/" target="_blank"> IBM takes social networking seriously</a> — to develop products and services, enable sellers to find and stay connected with clients, train the next generation of leaders, and build awareness among clients, influencers and other communities.<br />
<strong>What is the most important element of a strong social strategy? What advice would you give to an entrepreneur or executive who wants to expand his or her social strategy?</strong><br />
Far and away, the most important element of a strong social strategy is the corporate culture behind it. Without a <a href="http://www.thedailymuse.com/career/rally-the-team-how-to-create-a-cool-office-culture/" target="_blank">culture that supports sharing and collaboration</a>, the underlying social technology being implemented is futile.</blockquote>
<a href="http://mashable.com/2013/11/20/social-changing-business/" target="_blank">Click here for the rest of the article</a><br />
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<img alt="https://sites.google.com/site/milwaukeewebpresencepros/" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgwH_zvksLxBZitYp7Wnqhan3IephWgQBQQNmQuviRgbZlO4NmJEPxU6OIDsNyRxbjF2-QsPp_4ViV9B5eE1IoKrRGjsYw57xL2iF99dzdyh2eHhVyhIlVhnzqyxpFAkrKXjKI4lcIjGk/s1600/big+logo+2+-+Copy.JPG" height="158" width="400" /></div>
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Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers.
Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.<div class="blogger-post-footer">Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers.</div>Jimhttp://www.blogger.com/profile/15248592346000529106noreply@blogger.com4tag:blogger.com,1999:blog-7101282316044852635.post-73125307107279558722013-09-24T22:46:00.002-05:002013-10-23T12:50:28.268-05:00How do you advertise online?<h2>
How do I advertise my business online?</h2>
That's the first question I get when a new client calls. Online advertising compared to other medias has developed into its own virtual world. Businesses can be found on search engines, thru pay per click and SEO, Social marketing thru <a href="http://www.facebook.com/" target="_blank">Facebook</a>, <a href="http://www.twitter.com/" target="_blank">Twitter</a>, <a href="http://www.pintrest.com/" target="_blank">Pintrest</a>, etc. Pay per click thru the same social networks, online directories like yp.com, Superpages, Yelp, and so forth, Display advertising on the online newspapers, magazines and websites. Web design and more.. All of these options split and give you even more variables. The more you buy, it seems the more areas you need to buy again to make sure your covered. That's why we are called <a href="https://sites.google.com/site/milwaukeewebpresencepros/" target="_blank">Web Presence Pro's</a>. We cover all these options for you, and develop an online presence for your business so you are put in front of perspective customers where they are looking for you. We are impartial to all of these options as we know that you need them all to develop your online presence. Give us a call and we will show you how effective having an online presence will be. <br />
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Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers.
Jim is an experienced Internet Marketing Consultant in<strong> Milwaukee</strong> Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.<div class="blogger-post-footer">Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers.</div>Jimhttp://www.blogger.com/profile/15248592346000529106noreply@blogger.com0tag:blogger.com,1999:blog-7101282316044852635.post-24829265829257475362013-08-07T15:35:00.000-05:002013-08-07T15:35:10.364-05:00Adding Social Media is now a Must for your SEO | Internet Marketing Milwaukee<h4>
As I have stated before, content is key in your online marketing campaigns. Social Marketing is a way that search engines are able to build trust in you and your product and that they are able to assume you are actively speaking with relevant customers in your area.</h4>
<a href="http://searchengineland.com/" target="_blank">SearchEngineland</a> has a great column <a href="http://searchengineland.com/youre-dead-if-you-dont-integrate-social-media-pr-into-your-seo-strategy-164754" target="_blank">here </a>written by <a href="http://searchengineland.com/author/datatrond" rel="author">Trond Lyngbø</a> <br />
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The peppered moth <em>(Biston betularia)</em>, once white with black spots, faced a strange challenge in London during the Industrial Revolution. Buildings and trees, stained with soot, turned black. The light colored moths could no longer hide against this backdrop, and were eaten up by birds.<br />
But some peppered moths survived – <a href="http://en.wikipedia.org/wiki/Peppered_moth_evolution" target="_blank" title="Peppered moth evolution">by turning black themselves</a>!<br />
To survive, you must adapt and change with your environment. Otherwise, you’re dead. That’s the powerful lesson business owners, marketers and entrepreneurs can learn from a humble moth.<br />
<h2>
The Times, They Are A-Changin’</h2>
A major shift has taken place that alters the way you’re doing business online — and offline. It has to do with social media, SEO and public relations (PR). Ignoring their impact on your marketing is suicidal. Weaving them into your strategy can be transformational.<br />
Let’s talk about why you mustn’t merely <em>include</em> social media, SEO and PR in your existing business and marketing, but intelligently <em>integrate</em> them in a manner that lets you dominate your niche. With the right approach, you can create and reap synergies that will deliver long-lasting effects at a high ROI.<br />
<h2>
The Shift In Emphasis Toward Trust</h2>
Tactical SEO games are about to end. Google will no longer ignore manipulative SEO tricks based on <a href="http://www.seobythesea.com/2013/02/google-patents-identifying-user-location-spam/" target="_blank" title="Google Patents Identifying User Location Spam">fake check-ins</a> and <a href="http://searchenginewatch.com/article/2241393/Google-Warns-SEO-Businesses-to-Avoid-Fake-Reviews" target="_blank" title="Google Warns SEO & Businesses to Avoid Fake Reviews">false reviews</a>. Tactics like that could destroy trust in Local Search, and Google doesn’t want that to happen. Thus, there’s a concerted effort on Google’s part to determine identity and assign trustworthiness based on it.<br />
Then we have Google+. Did you believe it’s just another social network for folks to meet, greet, and share information? No, it’s much more — it’s a far-reaching effort to establish user trust levels.<br />
Trust has become Google’s financial lifeline. With the majority of the search giant’s $50.2 billion revenue in 2012 coming from ads, Google wants people to keep coming back. And they <em>are</em> coming back — <a href="http://www.dailymail.co.uk/news/article-2316888/In-Google-trust-just-God--Search-engine-ranked-level-church-survey-organisations-putting-public-interests-heart.html" target="_blank" title="Google is on a par with God in terms of public trust">because they trust</a> Google’s search results. Once they stop finding relevant and reliable answers, they’ll abandon the big G.<br />
To prevent this, Google must:<br />
<ol>
<li>Correctly uncover searcher intent and understand their problems, mining data from the knowledge graph.</li>
<li>Provide local ads and search results relevant to people, wherever they happen to be at the moment.</li>
<li>Identify real people and assign them a trust score, using signals that are tough to game or cheat.</li>
</ol>
This means SEO suddenly has grown very complex. Isolated on-page and off-page SEO tactics are no longer enough. SEO is now true marketing. It’s also about social media and PR.<br />
<h2>
Where Are You Investing Your Marketing Budget?</h2>
Blindly throwing cash at outdated techniques is a road to slow, sure death. To succeed today, your approach must change. You must evolve to survive.<br />
According to <a href="http://www.google.com/business/placesforbusiness/free-features/" target="_blank">Google</a>, 97% of customers search for local businesses and offers online. If they can’t find you, they’ll go to your competition. Optimizing for local and mobile search is therefore critical.<br />
Google CEO, Larry Page, has said that the knowledge graph is <a href="http://venturebeat.com/2013/01/22/larry-page-on-googles-knowledge-graph-were-still-at-1-of-where-we-want-to-be/" target="_blank" title="Larry Page on Google’s Knowledge Graph: ‘We’re still at 1% of where we want to be’">only 1% of where they want it to be</a>. They want to know more about their users, and this includes you. They seek to judge whether or not your content, your website, your offer — your <em>business</em> — are worth sharing in their search results.<br />
It’s a long journey, and there won’t be any quick fixes. There are 3 key factors at play in this dynamic marketplace:<br />
<ol>
<li>Technological advancements</li>
<li>Human behavioral and attitudinal changes</li>
<li>The digital ecosystem</li>
</ol>
Google needs to keep pace with all of them. If you’re worried about how challenging this all seems for your business, just think about how much harder it must be for Google!<br />
<h2>
Google Knows Where Your Customers Are</h2>
<img alt="Google Knowledge Graph Carousel For Local Search" class="aligncenter size-full wp-image-165052" height="346" src="http://searchengineland.com/figz/wp-content/seloads/2013/06/google-knowledge-graph-carousel-local-seo.jpg" width="599" /><br />
The search giant recently launched a <a href="http://searchengineland.com/google-officially-launches-knowledge-graph-carousel-for-local-search-163809">knowledge graph carousel for local search</a>, which means that local search results are now displayed higher on the SERPs. The carousel is populated dynamically based on the searcher’s location, so the geographic location of a business or outlet will impact which search results users will see first.<br />
Social signals and PR also play a greater role. People come ahead of links.<br />
Until now, the focus on links was like the proverbial Achilles heel. Google relied primarily upon links, which were easy to manipulate. Google has to find a way around this — not to <em>replace</em> the value of links, but to gain a greater perspective by considering them in context.<br />
While SEO in general is still the same, local SEO is influenced by 2 unique factors:<br />
<ol>
<li>The citations your business has received</li>
<li>The number and tone of reviews from local customers (tone being positive, negative or neutral)</li>
</ol>
Guess which carries the highest weighting? That’s right — the one associated with social signals. In other words, positive reviews. Convincing your satisfied customers to post stellar reviews of your business can have a dramatic impact on your local search rankings.</blockquote>
<a href="http://searchengineland.com/youre-dead-if-you-dont-integrate-social-media-pr-into-your-seo-strategy-164754" target="_blank">Click here to read more</a><br />
<br />
<br />
Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers.
Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.<div class="blogger-post-footer">Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers.</div>Jimhttp://www.blogger.com/profile/15248592346000529106noreply@blogger.com2tag:blogger.com,1999:blog-7101282316044852635.post-84994312940788137022013-04-27T10:35:00.000-05:002013-04-27T10:35:05.540-05:00Web Design Milwaukee | Web Presence ProsHaving a great looking website for your Milwaukee based company is one thing, but if you don't have anybody seeing it, then it wouldn't be very useful.<br />
Our strategy involves Social marketing, Local representation, SEO, SEM, Video, and more resulting in rich content and relevant results. People are looking for you in many different ways online. In order to be found, you need a developed web presence. <br />
<br />
As Internet Marketing and Online Advertising Consultants In Milwaukee, We
Specialize in <strong>SEO</strong>, <strong>SEM</strong>, <strong>Website Construction</strong>, <strong>Web Design</strong>, <strong>Reputation Marketing</strong>, <strong>Display Advertising</strong>, <strong>Local Advertising</strong>, <strong>Video advertising</strong>, and <strong>Social Marketing</strong>.
Why do we handle all of these areas? Because in order for a business
to to be found online, it needs to be where perspective customers are
looking for them. And that is <u>everywhere.</u> We handle all of this at a
rate lower then most internet marketing firms. Why? Because in order
for us to provide you with the most effective internet strategy. You
will need all of these areas covered. Most companies will charge a
separate fee for each product that you are using. We don't, we know
that in order to market your company effectively, all of these areas
need to be covered at a reasonable cost.
If you want your business found on the internet, contact us. <b>414-699-5444.</b><br />
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<br />
Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers.
Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.<div class="blogger-post-footer">Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers.</div>Jimhttp://www.blogger.com/profile/15248592346000529106noreply@blogger.com2tag:blogger.com,1999:blog-7101282316044852635.post-46724229304000706292013-04-02T16:05:00.003-06:002013-04-02T18:18:39.887-06:00Seo milwaukee | Link Building or Relationship building? Being active is important if you want to build a presence online. Relevant content is important and so is developing relationships. It shouldn't be that difficult because by doing one, the other should develop with it.<br />
<a href="http://searchenginewatch.com/" target="_blank">Search engine watch </a>has a nice article on this,<br />
<blockquote class="tr_bq">
Do you get queasy at the thought of the term "link building"? Well, maybe you're thinking about link building the wrong way.<br />
Try thinking about link building as a way to build value and loyalty
with people in your vertical. Not only will it be a longer-term effort
that just spamming people for links, but the effect will be longer
lasting and way more authentic.<br />
That was the overarching message from the Screw Link Building, It's Called Relationship Building session last week at <a href="http://sesconference.com/newyork/" target="_blank">SES New York</a>.<br />
Speakers Erin Everhart (<a href="https://twitter.com/erinever">@erinever</a>), director of web marketing, 352 Media Group, and Jo Turnbull (<a href="https://twitter.com/SEOJoBlogs">@SEOJoBlogs</a>),
founder, SEO Jo Blogs, explained how to build a relationship versus a
link and broke down case studies to illustrate why relationship building
is far more effective than the old ways of link building.<br />
<h3>
Why Build a Relationship Instead of a Link?</h3>
<img alt="lego model" border="0" class="center" height="197" src="http://cms.searchenginewatch.com/IMG/537/189537/legomodel-580x358.jpg?1364867269" style="display: block;" title="lego model" width="320" /><br />
The benefits of relationship building, according to Turnbull, are:<br />
<ul>
<li>Low cost for you and your client.</li>
<li>It’s longer lasting.</li>
<li>It’s more beneficial to you and the client.</li>
<li>Quality link building is about relationship building.</li>
<li>You stay current with shifting market dynamics.</li>
<li>Don’t be left behind by Google updates.</li>
</ul>
Sold? Now it's time to start building relationships. Her advice:<br />
<ul>
<li>Be honest and open to people.</li>
<li>Attend events. Building relationships offline should be as much of a priority as building relationships online.</li>
<li>Take the long-term view when building relationships. The results you
get from those relationships will last longer and go further than just
one link.</li>
<li>Do something different and stand out so people will</li>
</ul>
</blockquote>
<a href="http://searchenginewatch.com/article/2258462/Screw-Link-Building-Its-Called-Relationship-Building" target="_blank">click here</a> for the rest of the article from <span class="ukn-author"><a href="http://searchenginewatch.com/author/2758/victoria-edwards" rel="author" title="More articles by Victoria Edwards">Victoria Edwards</a></span><br />
<br />
<br />
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<span class="ukn-author"> </span> <time></time><br />
<br />
Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers.
Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation. For more information go to the <a href="https://sites.google.com/site/milwaukeewebpresencepros/" target="_blank">Web Presence Pro Website here.</a><div class="blogger-post-footer">Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers.</div>Jimhttp://www.blogger.com/profile/15248592346000529106noreply@blogger.com1tag:blogger.com,1999:blog-7101282316044852635.post-72560375768741236182013-03-02T04:06:00.000-06:002013-03-02T04:06:01.952-06:00Internet Advertising Milwaukee | Content Marketing for SEO Marketing your Milwaukee business online has become more and more based on the content that you are putting out for your customer to read. Here is some great techniques you can use.<br />
<h3>
The Cornerstone of Content Marketing</h3>
Successful creative content marketing strategies can be broken down into three distinct phases:<br />
<ul>
<li><strong>Discover:</strong> How does your audience find content?</li>
<li><strong>Consume: </strong>What type of media helps you optimize for that experience?</li>
<li><strong>Act:</strong> What will inspire your audience to take
action? How do you want people to feel when they consume content? People
act on emotion.</li>
</ul>
<h3>
5 Creative Content Sourcing Ideas</h3>
Odden shared fantastic takeaways for participants who may struggle
with the creative aspect of content marketing. Inspiring people to share
and socialize can happen in a number of ways and the more creative you
are (within reason), the better the chance of success.<br />
<ol>
<li><strong>Visualize Trends:</strong> Export data on trends such as
SEMrush, Google's Keyword Tool, Majestic SEO, and Ubersuggest. Visualize
these trends so content is easier to consume. Tools like Wordle and
TweetCloud are great for this.</li>
<li><strong>Your site:</strong> Source content from your site such as
onsite search (logged queries in Google Analytics), form text area
analysis, queries in analytics and data from Google Webmaster Tools. You
can also create content by analyzing inbound link text</li>
<li><strong>Frontline staff:</strong> Utilize your human capital and assets to create content across sales, customer service, and marketing departments.</li>
<li><strong>Become a publisher:</strong> Think like a publisher, act
like a publisher, become a publisher. Source content from magazines
(recurring features, themes, short form and long form) newspapers
(timely, objective, sensational) and television (storytelling, recaps,
previews)</li>
<li><strong>Customer Journey:</strong> Map, produce and optimize content based on your customers journey and pain points as they move through the buying cycle.</li>
</ol>
This is a piece of an article found on Search engine watch written by <span class="ukn-author"><a href="http://searchenginewatch.com/author/1750/andy-betts" rel="author" title="More articles by Andy Betts">Andy Betts</a></span>,<br />
<time>click <a href="http://searchenginewatch.com/article/2249056/Creative-Content-Marketing-Winning-Hearts-Minds-Wallets" target="_blank">here</a> for the full article.</time><br />
<br />
Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers.
Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.<div class="blogger-post-footer">Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers.</div>Jimhttp://www.blogger.com/profile/15248592346000529106noreply@blogger.com1tag:blogger.com,1999:blog-7101282316044852635.post-62831738273680441212013-01-15T03:04:00.000-06:002013-01-15T03:04:17.934-06:00SEO Milwaukee | Call The Pros<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQXUrDkmm2zKzjUATQQeBhT6cCenE0FlFJcoZMX47gA2AjzC2AHMllZ7_L5Dam0LV9L02shLe1H6qcawAvkYOvWU6rftv_SEKb-uObDS-MO55kc762sitDThx0UkMY6EE22om1i9v03i4/s1600/logo1.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQXUrDkmm2zKzjUATQQeBhT6cCenE0FlFJcoZMX47gA2AjzC2AHMllZ7_L5Dam0LV9L02shLe1H6qcawAvkYOvWU6rftv_SEKb-uObDS-MO55kc762sitDThx0UkMY6EE22om1i9v03i4/s200/logo1.png" width="200" /></a> As Internet Marketing and Online Advertising Consultants In Milwaukee,
We
Specialize in <b>SEO</b>, SEM, Website Construction, Reputation Marketing,
Display Advertising, Local Advertising, Video advertising, and Social
Marketing. Why do we handle all of these areas? Because in order for a
business to to be found online, it needs to be where perspective
customers are looking for them. And that is everywhere. We handle all
of this at a rate lower then most internet marketing firms. Why? <span style="background-color: yellow;">
Because in order for us to provide you with the most effective internet
strategy. You will need all of these areas covered</span>. Most companies
will charge a separate fee for each product that you are using. We
don't, we know that in order to market your company effectively, all of
these areas need to be covered at a reasonable cost.
If you want your business found on the internet, contact us. Effective
online marketing at a fair price.
414-699-5444.<br />
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Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers.<span style="background-color: yellow;"><span></span></span>
Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.<div class="blogger-post-footer">Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers.</div>Jimhttp://www.blogger.com/profile/15248592346000529106noreply@blogger.com2tag:blogger.com,1999:blog-7101282316044852635.post-41726040945058601352012-12-28T03:05:00.002-06:002012-12-28T03:05:26.017-06:00Milwaukee Local Advertising online tips Local Milwaukee and surrounding businesses need to make sure they are found on all the local search directories and engines along with social media. Here is a great article explaining....<br />
<br />
<blockquote class="tr_bq">
One phrase that has been ubiquitous when discussing offsite SEO
tactics for the past decade is “link neighborhoods.” There have been
countless <a href="http://blog.kissmetrics.com/seo-street-smarts/" target="_blank">articles</a>, <a href="http://www.slideshare.net/cemper/advanced-link-building-in-2009-how-to-find-and-get-those-real-juicy-links" target="_blank">presentations</a> and <a href="http://www.internetmarketingninjas.com/link_neighborhoods.pdf" target="_blank">graphics</a>
describing what they are, how to identify them and how best to
determine what your neighborhood is so you can focus your link building
efforts there.<br />
While most recent articles focus more on how to prevent your site
from being associated with bad neighborhoods, trying to associate your
site with good neighborhoods is still considered a best practice.<br />
With the advent of local search rising in importance over the past six years, citations have been rising in importance.<br />
There are <a href="http://getlisted.org/" target="_blank">many</a> <a href="https://www.whitespark.ca/local-citation-finder/" target="_blank">tools</a> <a href="http://www.brightlocal.com/seo-tools/citation-tracker/" target="_blank">available</a>
to help you mine the citations, but it's quite easy to categorize them
into neighborhoods similarly to how links exist. Let's look at some
examples of citation neighborhoods, and tips for how you can take
advantage of them.<br />
<img alt="citation-neighborhoods" border="0" class="center" src="http://cms.searchenginewatch.com/IMG/126/243126/citation-neighborhoods.jpg?1355365218" style="display: block;" title="citation-neighborhoods" /><br />
<h3>
Local Properties of Search Engines</h3>
The first set of sites to focus on isn’t really in a neighborhood at
all but includes the sites that use the citations in different
neighborhoods to verify and confirm the accuracy of their information.
Specifically, <a href="http://www.google.com/+/learnmore/local" target="_blank">Google+ Local</a>, <a href="http://www.bing.com/local" target="_blank">Bing Local</a>, and <a href="http://local.yahoo.com/" target="_blank">Yahoo Local</a>
should all be ground zero for any local search marketing effort. Until a
business has claimed and optimized their presence on these, citation
generation is probably not the best use of the business owner’s time.<br />
Tip: Claim your business listings, clean up duplicates, and fill out
as much information as possible on Google+ Local, Bing Local, and Yahoo
Local.<br />
<h3>
Large Directory Sites</h3>
There are dozens of sites in this neighborhood that have large amounts of structured citations, including <a href="http://www.citysearch.com/" target="_blank">Citysearch</a>, <a href="http://www.yellowpages.com/" target="_blank">YellowPages</a> and <a href="http://www.superpages.com/" target="_blank">Superpages</a>. Filled with business listings dominated by data from the primary data aggregators (<a href="http://www.neustar.biz/infoservices/solutions/localeze" target="_blank">Localeze</a>, <a href="http://leads.infousa.com/Landing/UpdateListing.aspx" target="_blank">InfoUSA</a>, and <a href="http://www.acxiom.com/" target="_blank">Acxiom</a>),
businesses should obtain and clean up their citations in this
neighborhood after taking care of listings on Google+ Local, Bing &
Yahoo.<br />
Tip: Utilize Localeze, InfoUSA and Acxiom to make sure that the
information in this neighborhood of the local ecosystem is correct.<br />
<h3>
Social Media Sites</h3>
This neighborhood is rapidly becoming the number one place to
generate unstructured citations and can influence heavily how you
perform in the search engines for queries with local intent. <a href="http://www.facebook.com/" target="_blank">Facebook</a> and <a href="http://twitter.com/" target="_blank">Twitter</a> lead the way, but businesses should not overlook <a href="http://www.linkedin.com/" target="_blank">LinkedIn</a>, <a href="http://pinterest.com/" target="_blank">Pinterest</a>, and <a href="http://www.tumblr.com/" target="_blank">Tumblr</a>.
Besides making sure they have a business profile properly filled out,
business owners should also work toward having people mention and tag
their businesses on these sites.<br />
Tip: On Facebook, ask your followers questions that would encourage
them to respond with information that would add to your citation count.
“Complete the following phrase and add to your timeline and be entered
into our sweepstakes! ‘My favorite memory at [your city’s name]’s
is...’”<br />
<h3>
Review Sites</h3>
<a href="http://www.yelp.com/" target="_blank">Yelp</a> is still the 800 pound gorilla in this neighborhood, but <a href="http://www.angieslist.com/" target="_blank">Angie’s List</a>, <a href="http://www.tripadvisor.com/" target="_blank">TripAdvisor</a>, <a href="http://www.opentable.com/" target="_blank">OpenTable</a>, and <a href="http://www.judysbook.com/" target="_blank">Judy’s Book</a>
are all important sites as well. Also, many sites in other
neighborhoods – including the search engines themselves – offer user
reviews which are more opportunities to build citations in those
neighborhoods.<br />
Tip: Claim your listings on these sites directly and make sure your
business information is correct and secondary information optimized.<br />
<h3>
Niche Local Sites</h3>
A true “Neighborhood” in the classic sense of the word, these are
going to be sites that all revolve around people’s current locations.
Think of local government sites, local newspapers, local job boards,
local event and meet-up sites, local restaurant bloggers, and so on. Any
and all of these generally have mentions if not full citations of local
businesses, and anytime a business can get its information listed on
these sites can have a powerful effect on Google rankings.<br />
Tip: On your next press release, include your address and/or phone
number to build extra citations on sites in this neighborhood. Also,
make sure your information appears correctly on your local Chamber of
Commerce and Better Business Bureau sites.<br />
<h3>
Niche Industry Sites</h3>
There are tons of sites out there focused on a single industry that
can be great places to obtain structured and unstructured citations.
Often times, sites in this neighborhood are how-to guides, forums and
other user-generated content sites that make adding citations relatively
easily.<br />
Tip: Start participating on industry sites and making sure to leave your business information where and when appropriate. <span class="ukn-author"><a href="http://searchenginewatch.com/author/2381/adam-dorfman" rel="author" title="More articles by Adam Dorfman">Adam Dorfman</a></span>,
<time>December 13, 2012</time><br />
<h3>
Summary</h3>
While it’s unlikely that Google has become adept enough to recognize
neighborhoods when it comes to citations similarly to how they are able
to with links, businesses with a wide variety of citations often tend to
rank better.<br />
As Google continues to refine its local ranking algorithm, it
wouldn't be surprising to see them take a more “neighborhood” view of
citations in the future; so spreading out those citations sources and
going for ones in relevant neighborhoods is something all local search
marketers should be focusing on now.</blockquote>
<a href="http://searchenginewatch.com/article/2231705/Citation-Neighborhoods-How-to-Gain-a-Local-Search-Monopoly" target="_blank">Full article here </a><br />
<br />
Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers.
Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.<div class="blogger-post-footer">Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers.</div>Jimhttp://www.blogger.com/profile/15248592346000529106noreply@blogger.com0tag:blogger.com,1999:blog-7101282316044852635.post-8002966710793388262012-12-16T01:15:00.002-06:002012-12-16T01:15:18.190-06:00Milwaukee Advertising | SEO Metrics That Matter<br />
Looking to get your Milwaukee Advertising off the ground using SEO? <br />
<blockquote class="tr_bq">
<h1>
Forget Rankings: Here Are 6 SEO Metrics That Matter</h1>
<span class="ukn-author"><a href="http://searchenginewatch.com/author/2392/eric-siu" rel="author" title="More articles by Eric Siu">Eric Siu</a></span>,
December 13, 2012It would be an understatement to say that the <a href="http://searchenginewatch.com/seo">SEO</a> landscape has changed a lot through the years. In just the last two years the changes have been <em>dramatic</em>.
<br />
Panda and Penguin top the list as the most visible game-changers, but
there is another one that occurred somewhat under the radar – but has
been equally dramatic in its impact on SEO.<br />
That change is <a href="http://searchenginewatch.com/article/2136615/Google-Launches-Search-Plus-Your-World">Search Plus Your World</a>.
In a nutshell, Search+ personalizes your search results. Google
evaluates your location, brand mentions, your friend’s search history,
who is in your social media sphere and even your search history.<br />
Think custom-tailored results.<br />
What that means is you and I could both search for “swine flu” or
“tablet” and come up with different results. Each of our respective
result pages will be tailored toward those factors I mentioned above.<img alt="visitor-growth-graph-google-analytics" border="0" class="center" src="http://cms.searchenginewatch.com/IMG/142/243142/visitor-growth-graph-google-analytics.png?1355372465" style="display: block;" title="visitor-growth-graph-google-analytics" /><br />
When the number of searches for those terms multiply into the
thousands – now you, as an SEO practitioner, have a problem. A typical
client is looking for consistent rankings in the top three spots on a
number of key terms. That’s what he’s been trained to expect. He or she
is thinking old-school search, and will be sorely disappointed in your
results.<br />
What you need to get him to think about are the new-school SEO
reports, because Search+ killed normal rankings. What exactly are those
new reports? Here are the six you need to pull from Google Analytics and
Webmaster Tools.<br />
</blockquote>
<br />
<blockquote class="tr_bq">
<a href="http://searchenginewatch.com/article/2231719/Forget-Rankings-Here-Are-6-SEO-Metrics-That-Matter" target="_blank">Click here to go to Search Engine Watch for the rest of the article.</a></blockquote>
Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers.
Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.<div class="blogger-post-footer">Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers.</div>Jimhttp://www.blogger.com/profile/15248592346000529106noreply@blogger.com0tag:blogger.com,1999:blog-7101282316044852635.post-87107127569450816752012-11-17T05:18:00.000-06:002012-11-17T05:18:37.031-06:00Milwaukee Internet Advertising | Getting The Most From Your PPC Budget Milwaukee businesses are being pummeled with phone calls from huge companies offering Pay Per Call advertising and display advertising. Here is a nice article<br />
<br />
<br />
<blockquote class="tr_bq">
Posted on <a href="http://www.searchenginejournal.com/how-to-make-the-most-of-a-limited-adwords-budget/49881/" rel="bookmark" title="12:00 pm"><time class="entry-date" datetime="2012-10-12T12:00:01+00:00" pubdate="">October 12, 2012</time></a><span class="byline"> by <span class="author vcard"><a class="url fn n" href="http://www.searchenginejournal.com/author/jeremy-decker/" rel="author" title="View all posts by Jeremy Decker">Jeremy Decker</a></span></span><br />
<a href="http://www.searchenginejournal.com/" target="_blank"><span class="byline"><span class="author vcard"> http://www.searchenginejournal.com/</span></span></a><br />
<br />
<span class="byline"><span class="author vcard"><a href="http://www.searchenginejournal.com/how-to-make-the-most-of-a-limited-adwords-budget/49881/" target="_blank">Full article </a></span></span><br />
</blockquote>
<blockquote class="tr_bq">
When speaking to business owners who are new to search advertising, a
common concern is that their marketing budget is simply not big enough
to compete with some of their competitors who are investing huge amounts
of money into their marketing efforts. If this sounds like you, then I
have some good news for you!<br />
Although having a large PPC budget will help you to achieve
results much faster, there are still ways in which you can set up your
AdWords account to perform well with even the smallest budget. Below are
some ways in which you can get the best possible results out of a small PPC budget:<br />
<h3>
<strong>Target Lower Ad Positions</strong></h3>
<strong></strong>Many advertisers tend to target the first one to
three positions on Google based on the belief that these are the only
ads that will be clicked on by Google users, when in fact this is not
the case at all.<br />
Adverts in positions 4+ still obtain traffic, often at a much lower
CPC (Cost-Per-Click) price than the higher positions. Furthermore, for
some industries, these lower positions can even convert better, as well.
This is due to the fact that sometimes the top positions will attract a
lot of “tire kickers”—that is, people who really aren’t interested in
making a purchase at all and just clicked the first Google listing they
saw.<br />
<br />
<strong>Target Only Specific, Long-Tail Keywords</strong><br />
<strong></strong>If your AdWords budget is extremely limited, the
importance of using only the most targeted and specific keywords is much
higher than usual. In general, specific long-tail keywords (keywords
made up of 3+ words) that describe your exact services are much more
likely to convert compared with broader, single word keywords.<br />
For example, if you were an PPC agency looking to attract more
customers, you’d probably want to focus on terms such as “PPC agency Milwaukee” rather than a keyword like “PPC.” This is because a person
searching for “PPC agency Milwaukee” is obviously only looking for one
thing: an PPC agency in Sydney.<br />
However, someone searching for “PPC” in Google could be looking
for a range of different things; they could be looking for information
on PPC, a blog, the AdWords login screen etc.</blockquote>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijc6JrPUfBdZDHni74YDNd604Mj1KbQ0cnqw6dt9IVdygoCFr2sB4v0Z19icrohKJi6I0hhmlhvnCCfGkzcj4xvyp17Hzbm9jLPR6CXpsIRTOhdXeRg8YmjIpm1X4E1iHeowq1qcHw6iw/s1600/122.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="275" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijc6JrPUfBdZDHni74YDNd604Mj1KbQ0cnqw6dt9IVdygoCFr2sB4v0Z19icrohKJi6I0hhmlhvnCCfGkzcj4xvyp17Hzbm9jLPR6CXpsIRTOhdXeRg8YmjIpm1X4E1iHeowq1qcHw6iw/s400/122.jpg" width="400" /></a></div>
<br />
<blockquote class="tr_bq">
<h3>
<strong>Create Specific Campaigns for High-Converting Keywords</strong></h3>
<strong></strong>One of the biggest mistakes made by business owners running an PPC account (see this article for a full run down on common problems found in self-managed campaigns)
is only creating single campaign for all of their campaigns. This can
create many problems, one being that it groups all of your traffic under
a single budget cap each day.<br />
If you’ve got broad, highly popular but low-converting keywords
within the campaign, then there’s a chance that these keywords will
obtain traffic very quickly, exhausting your budget before any of your
other keywords can a chance to obtain traffic. Because of this, it’s
recommended that you dedicate at least one campaign for only your
high-converting keywords. This will give your high-converting keywords
their own dedicated media budget, which should allow for more
conversions overall throughout the day.<br />
<h3>
<strong>Avoid the Display Network</strong></h3>
<strong></strong>While the display network has the potential to drive
huge traffic volume and expose your brand to a massive audience,
conversion rates seen in this channel are generally nowhere near as high
as what you’d see from search traffic. Because of this, if your budget
is limited then it’s probably best to disable the display network.<br />
<strong> </strong><br />
<strong>Analyze Location Segment Reports, Then Refine Geo targeting</strong><br />
Thanks to the extremely granular reporting provided by PPC,
you’re able to quickly identify which cities and states your traffic is
coming from. If you’ve got conversion tracking installed on your
account, then you’ll also be able to see which areas are delivering
conversions.<br />
To maximize your conversion rate with a low budget, it’d be a good
idea to monitor this report about once a month and exclude any areas
that have poor conversion rates compared to other areas. You may even
want to create specific campaigns that target only your highest
converting locations, too!<br />
These points should help you get the most from your limited PPC
budget. However, the most important thing to do to ensure you’re getting
the best results possible is to pay close, regular attention to how
every aspect of your campaign is performing. Ensure that campaigns,
adverts, and keywords are analyzed regularly and optimize your account
according to the data you see.</blockquote>
<br />
<br />
Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers.
Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.<div class="blogger-post-footer">Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers.</div>Jimhttp://www.blogger.com/profile/15248592346000529106noreply@blogger.com2tag:blogger.com,1999:blog-7101282316044852635.post-72424747444265890722012-11-04T17:06:00.001-06:002012-11-05T01:04:58.036-06:00SEO or PPC advertising what works best ?<div>
GREAT ARTICLE ON SEARCH ENGINE WATCH<br />
<br />
Many times I am asked if a business had money to invest in internet advertising and had to choose between organic or sponsored links, where should they spend it. I always tell them that you would obviously want to be where people are looking for you. Overwhelmingly, organic results receive more clicks then sponsored links. Yes it requires a lot of work, but in the long run, your results will be much better and the cost will be much lower. <a href="http://searchenginewatch.com/" target="_blank">Search engine Watch</a> has a great article explaining.<br />
<br />
<a href="http://searchenginewatch.com/article/2200730/Organic-vs.-Paid-Search-Results-Organic-Wins-94-of-Time" target="_blank">Click here</a><br />
<br />
<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipaNZTb_KEu3sE9SEpJjRJXkYY148lQ2tarLNUfMyD_lJ44e6exrtpb6cTuC9MbXqB7Q-jZ7KJfXynHEU5P8dTjZqMeY7iPqOZVJQKcxnHzagAl6J5MBc7kvFhPcxnXxsI_YS04S7URfs/s1600/evaluating-the-uk-search-marketing-landscape-infographic.jpeg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipaNZTb_KEu3sE9SEpJjRJXkYY148lQ2tarLNUfMyD_lJ44e6exrtpb6cTuC9MbXqB7Q-jZ7KJfXynHEU5P8dTjZqMeY7iPqOZVJQKcxnHzagAl6J5MBc7kvFhPcxnXxsI_YS04S7URfs/s1600/evaluating-the-uk-search-marketing-landscape-infographic.jpeg" /></a>If your looking to be found online and some internet marketing rep tries to tell you to purchase big bucks on paid ads read this first. <br />
<br />
<br />
My Milwaukee customers already know.</div>
<div class="blogger-post-footer">Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers.</div>Jimhttp://www.blogger.com/profile/15248592346000529106noreply@blogger.com5tag:blogger.com,1999:blog-7101282316044852635.post-36959656993578861832012-10-29T02:31:00.005-06:002012-10-29T02:31:55.592-06:00Paid Search Growth Continues to Slip, | Milwaukee Internet Advertising Businesses in Milwaukee and around the world are looking into better ways to be found online. Keeping your presence online requires you to sometimes add PPC or Pay per Clicks into your mix of advertising along with SEO and Social marketing. Here is a good article from <span class="ukn-author"><a href="http://searchenginewatch.com/author/2028/miranda-miller" rel="author" title="More articles by Miranda Miller">Miranda Miller</a></span>,
<time>October 24, 2012 on <a href="http://searchenginewatch.com/" target="_blank">Search Engine Watch.</a></time><br />
<time><br /></time>
<blockquote class="tr_bq">
Slowing growth and lower CPCs in paid search don’t bode well for
companies like Google, though advertisers are seeing a higher return on
their paid search investment, according to recent reports.<br />
U.S. search spend grew by 11 percent Year over Year (YoY) while ROI
improved by 26 percent, according to Adobe. They found that Google’s
CPCs fell 10 percent over the last year and attribute the loss to an
increased volume of less expensive mobile clicks. It’s a problem Google
knows all too well; one that was a hot topic during their recent <a href="http://searchenginewatch.com/article/2218398/Expenses-Motorola-Losses-Eat-Into-Googles-14.10-Billion-Q3-Revenue">quarterly earnings</a> call.</blockquote>
<br />
<blockquote class="tr_bq">
<img alt="google-paid-search-q3" border="0" class="center" height="167" src="http://cms.searchenginewatch.com/IMG/721/237721/google-paid-search-q3.png?1351099516" style="display: block;" title="google-paid-search-q3" width="320" /><br />
<a href="http://searchenginewatch.com/topic/rkg">Rimm-Kaufman Group</a>
(RKG) puts paid search spend growth slightly higher, at 18 percent YoY,
down from 32 percent in Q2. IgnitionOne was almost in line with RKG on
search spend, reporting growth of 17.8 percent YoY. For their part, <a href="http://searchenginewatch.com/topic/covario">Covario</a> reported
that growth in paid search advertising was up 33 percent in the third
quarter compared to a year earlier, and up 6 percent over Q2 2012.<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://cms.searchenginewatch.com/IMG/722/237722/mobile-cpc-ctr-q3.png?1351099612" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="mobile-cpc-ctr-q3" border="0" class="center" height="163" src="http://cms.searchenginewatch.com/IMG/722/237722/mobile-cpc-ctr-q3.png?1351099612" style="display: block;" title="mobile-cpc-ctr-q3" width="320" /></a></div>
In their Q3 report, <a href="http://searchenginewatch.com/topic/marin">Marin Software</a> noted
they are well on their way to hitting their prediction that mobile
devices will account for 25 percent of all paid search clicks on Google
by December this year. Average CPC in the US fell from $0.95 in Q3 2011
to $0.82 today, they reported.<br />
<a href="http://searchenginewatch.com/topic/adobe">Adobe</a> expects
Google’s CPC losses to turn around next quarter, explaining, “The cost
per click (CPC) downward trend caused by mobile traffic appears to have
bottomed out and is projected to rise in Q4 due to seasonal trends and
changes to the Google Shopping model.”<br />
<h3>
Mobile vs Desktop</h3>
<br />
Nearly 21 percent of organic search visits occurred on mobile devices
in Q3, up from 18 percent in Q2, according to RKG (see chart). For paid
search, 16 percent of clicks and 11 percent of ad spend were mobile.<br />
Across their client base, Marin Software found that smartphone and
tablet devices accounted for 19 percent share of clicks and 14 percent
share of spend.<br />
Covario reports, “On a global platform basis, mobile advertising grew 17 percent in the third quarter when compared to <a href="http://searchenginewatch.com/article/2191346/Paid-Search-Growth-Slows-Mobile-Spikes-in-Q2-2012">Q2 2012</a> and
90 percent growth year-over-year when compared to Q3 ’11. The breakdown
of mobile ad spend was 52 percent mobile device/smartphone spend, while
48 percent was in the growing tablet space. This is a much closer split
than a year ago when smartphones made up 73 percent of the mobile
spend.”<br />
Across their base, IgnitionOne reported an increase in mobile’s share
of search advertising budget, with 16.3 percent of total search spend
in Q3, an increase of 14 percent over the past quarter. Tablet devices
accounted for 52.2 percent of the total mobile search advertising budget
for the quarter, which is a decrease compared to last quarter (60
percent).</blockquote>
<a href="http://searchenginewatch.com/article/2219730/Paid-Search-Growth-Continues-to-Slip-CPCs-Down-But-ROI-Improves-in-Q3-2012" target="_blank">Click here for the rest of the article </a><br />
<blockquote class="tr_bq">
<br />
Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers.
Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.</blockquote>
<div class="blogger-post-footer">Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers.</div>Jimhttp://www.blogger.com/profile/15248592346000529106noreply@blogger.com0tag:blogger.com,1999:blog-7101282316044852635.post-47266361677670659502012-10-26T03:12:00.001-05:002012-10-26T03:12:38.582-05:00Why Yellow Pages Will Be Dead in Five Years
<br />
<div class="entry-categories">
<br /> </div>
<h1 class="entry-title">
Why Yellow Pages Will Be Dead in Five Years</h1>
<a href="http://www.searchenginejournal.com/why-yellow-pages-will-be-dead-in-five-years/40008/phonebooks/" rel="attachment wp-att-40057" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="" class="alignright size-medium wp-image-40057" height="133" src="http://www.searchenginejournal.com/wp-content/uploads/2012/02/Phonebooks-637x426.jpg" title="Phonebooks" width="200" /></a>
Posted on <a href="http://www.searchenginejournal.com/why-yellow-pages-will-be-dead-in-five-years/40008/" rel="bookmark" title="12:00 pm"><time class="entry-date" datetime="2012-02-13T12:00:07+00:00" pubdate="">February 13, 2012</time></a><span class="byline"> by <span class="author vcard"><a class="url fn n" href="http://www.searchenginejournal.com/author/nick-stamoulis/" rel="author" title="View all posts by Nick Stamoulis">Nick Stamoulis</a></span></span><br />
<br />
<blockquote class="tr_bq">
Let
me start of by saying that I do have a Yellow Pages listing for my SEO
company, Brick Marketing. It costs me about $50 a month for the profile
on the Yellow Pages website. It’s a good way to help with my local link
building, get a FEW additional local visitors and YP.com is a very
trusted domain, so that helps uphold the value of my link portfolio. A
few months ago, I got a phone call from a Yellow Pages representative
asking me if I was interested in upgrading my account. Was I super
interested? Not really, but I thought I should hear the representative
out and see if I get could a few more links and visitors in more regions
for a little extra money each month. The numbers I heard had me
floored—and not in a good way.<br />
In order to upgrade from just a city listing to a county listing, I would need to hand over </blockquote>
<a href="http://www.searchenginejournal.com/why-yellow-pages-will-be-dead-in-five-years/40008/" target="_blank">Click here for the rest of the article from Search Engine Journal </a><br />
<blockquote class="tr_bq">
<br />
Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers.
Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.</blockquote>
<br />
<div class="blogger-post-footer">Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers.</div>Jimhttp://www.blogger.com/profile/15248592346000529106noreply@blogger.com0tag:blogger.com,1999:blog-7101282316044852635.post-17849982609279801582012-10-18T01:14:00.000-05:002012-10-18T01:28:12.333-05:00Proving the Value of SEO | Internet Marketing Milwaukee Great Article from <a href="http://searchenginewatch.com/" target="_blank">Search Engine Watch</a> dealing with those non believers in SEO.<br />
<blockquote class="tr_bq">
Convincing others of the importance of organic search and the need
for SEO management has admittedly become easier over the years. Many
have followed suit with competitors to jump into SEO endeavors to keep
pace and many are coming to see that online organic ROI often times is
much better than traditional marketing, is better targeted and easier to
measure.<br />
However, there remains a skeptical, more “old school” crowd, that
still needs to be shown the need for organic search devotion. Whether
you work for an agency trying to make a sale or on an in-house team
tired of not drawing leads, taking a look at your Google Analytics data
with this 10-minute drill down on what organic is doing for you can make
a great impact.<img alt="traffic-share-wheel-google-analytics" border="0" class="center" src="http://cms.searchenginewatch.com/IMG/656/236656/traffic-share-wheel-google-analytics.jpg?1350071617" style="display: block;" title="traffic-share-wheel-google-analytics" /><br />
Google Analytics has taken great strides in the last year or so by
adding multi-channel attribution data to site reporting, in addition to
maintaining historical bare bones data that can be quite convincing in
itself. We now enjoy an analytical progression where additional data on
referred visits that shows organic may be playing more of a part in your
site conversion success than previously thought.<br />
What follows are some of the common questions and responses you might get as you're painting the picture.</blockquote>
Click <a href="http://searchenginewatch.com/article/2216870/How-to-Prove-the-Value-of-SEO-in-10-Minutes" target="_blank">here</a> for Full Article from <span class="ukn-author"><a href="http://searchenginewatch.com/author/1842/josh-mccoy" rel="author" title="More articles by Josh McCoy">Josh McCoy</a> on Search Engine Watch.</span><br />
<br />
Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers.
Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.<div class="blogger-post-footer">Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers.</div>Jimhttp://www.blogger.com/profile/15248592346000529106noreply@blogger.com1tag:blogger.com,1999:blog-7101282316044852635.post-47524397015754005062012-09-30T09:46:00.001-05:002012-09-30T09:47:52.494-05:003 Things you must to for quality SEO | Internet advertising Milwaukee Nice article from Eric Enge on Search Engine Watch. If your doing your own SEO here is the minimum you should be doing for your site.<br />
<br />
<blockquote class="tr_bq">
If you could do only three things for SEO
what would they be? This is a question encountered by many smaller
businesses, and even somewhat larger companies, either due to not having
enough people (time) and/or dollars available to invest in a big way.<br />
If this is a scenario you’re facing, what follows are three minimal SEO tasks you must do.</blockquote>
<span class="ukn-author"><a href="http://searchenginewatch.com/author/1804/eric-enge" rel="author" title="More articles by Eric Enge">Eric Enge</a></span>,
<time>September 16, 2012</time><br />
<br />
<br />
<img alt="google-webmaster-tools-menu-index-status" border="0" class="center" src="http://cms.searchenginewatch.com/IMG/475/233475/google-webmaster-tools-menu-index-status.jpg?1347668143" style="display: block;" title="google-webmaster-tools-menu-index-status" /><br />
<br />
<blockquote class="tr_bq">
The first thing to look at is the number of indexed pages, in this
case, 887. How many did you expect? Obviously, if you think you have
1,000+ pages that you want Google to index and Google shows 10 indexed
pages, you have a problem. In the case of this particular site, the
problem looks to be the opposite of that - 887 pages indexed and 5,751
"Not Selected"?<br />
This could be an indication of a lot of pages that are duplicates,
near duplicates, pages with the noindex tag on them, or URLs that Google
found that redirect to another page. Here is what <a href="https://support.google.com/webmasters/bin/answer.py?hl=en&answer=2642366" target="_blank">Google says about this status</a>:</blockquote>
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<a href="http://searchenginewatch.com/article/2205803/Bare-Minimum-SEO-3-Things-You-Must-Do" target="_blank">Click here for the rest of this article for Search Engine Watch </a><br />
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Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers.
Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.<div class="blogger-post-footer">Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers.</div>Jimhttp://www.blogger.com/profile/15248592346000529106noreply@blogger.com0