Greenfield Web design

  From website building, Search Engine Optimization, Video Production, Social Networking,Reputation Management, and E-Commerce Websites, our Web Design Services cover all that is needed to provide your business with a dominant online presence allowing your customers to find you where they are looking for you.   Greenfield Web Design services by Web Presence Pros LLC will even negotiate your online advertising programs with online directories if needed for you to assure your business is everywhere you need it to be.  Our staff has over 20 years marketing experience in both print and online advertising and marketing.

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Milwaukee Web Design – Signs that you need a new website

How do you know if you need a new website?

Our main goal with our clients is offer services to our clients that they need, if it doesn’t benefit you, we simply don’t do it.  Often, we will get calls from people who think that they need a new website.  Often, a complete website redesign isn’t really needed and a few tweaks are all that is required.
It isn’t a secret when it comes to the use of a website.  The question is if your website has functionality and positive user experience along with search engine representation and discovery.  Simply put, does your website do what it is supposed  to do?  Are people able to find what they are looking for on your site?  Does your website show the message that you want to convey to the people looking at it? And, Are people able to find you when they are looking for your product and services on search engines.

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Is an FAQ important in your Web design?

People sometimes wonder if anyone is reading that FAQ on their website.  The answer is yes.  Depending on the product or service that your business is doing, clients will have questions.  The object of a great website is to have all of the questions that a perspective buyer may be asking.  While creating content is key, there will still be questions. read more

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Web Design and SEO in Milwaukee | A Simple Stratagy

The Simple Strategy for web design and SEO.

Remember the old saying? Keep It Simple Stupid or KISS? Plain and simple. If your a business looking to gain customers. Keep it simple. Or at least, start out simple. With all this talk about Tagging, and Back linking, and content and this and that. Remember the end user and what these potential customers are looking for. That’s what we are all looking for right?
Click here to read more

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Milwaukee Web Design and SEO

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers.Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Online Yellowpage Directories | Are they important?

 Milwaukee advertisers have a lot to choose from when it comes to advertising.

As a small business owner your phone rings with another advertising salesperson telling you that they are the best option for you,  Newspapers and yellow Page companies have had dwindling usage in what was a robust market for businesses looking to be found by potential customers.  In order to combat the loss of revenue these companies are experiencing, they have developed online local directories.  But are they as useful as their old print products?  Click here to read more....

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Working companies do things the right way, Surround yourself with the Best

 You know its always been an old saying in successful business that if you are great at something, stick with it and be the best at it.  If your not so great at something, surround yourself with people who are.  If you are able to do this, your brand and product will succeed.
The last few days I have had the pleasure of working with a man named Allan Whitney, he is the owner of MindVisionMedia and can be found at mindvisionmedia.net.  Not only does he know what he is doing when it comes to building websites and fixing issues with blogs and so forth.  He is professional and an absolute pleasure to work with.  With the ultimate knowledge and talent he shows along with the patience he has, I expect success for him in the future and I plan on using the knowledge and talent he has.  Stay tuned for updates brought to you by Allan in the future on my blog.
 
Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Bing Demotes For Keyword Stuffing | Milwaukee Internet advertising tips

Stuffing your content on your site with keywords is common practice, but if the intent is only for search engines to list you higher or increase your ranking.  Bing may demote you for it.

Bing Webmaster Guidelines Updated To Include Demotions For Keyword Stuffing

This came from Search Engineland.  This makes for a different approach for some webmasters out their.  This also may hurt Bing in the long run.  My opinion is that if you have to toe the line between quality content and quality keywords.  The webmaster should be already creating quality content for the end user.  The issue is that if Bing decides that what is being done is keyword stuffing and demotes the website. It may be hurting itself in the long run by not offering up quality websites in its search.  Google does the same thing already.  But it seems to be able to tell the difference between stuffing and content.  The main goal is to connect users with quality results, and one of the best ways to do this is to monitor websites for content changes and relevancy.  How will they tell the difference between relevancy and stuffing?  Guess we will find out.



Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

8 Essentials When Optimizing Your Site for SEO | internet advertising Milwaukee

Milwaukee businesses advertising online can use some of this information to help getting better position online.

Basic search engine optimization (SEO) is fundamental. by Victoria Edwards,             
  And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site.
What are search engines looking for? How can you build your website in a way that will please both your visitors/customers, as well as Google, Bing, and other search engines? Most importantly, how can SEO help your web presence become more profitable?
During the Introduction to SEO session at SES New York, Carolyn Shelby (@CShel), Director of SEO, Chicago Tribune/435 Digital, fully explained the extreme value SEO can deliver to a site, and stressed the importance of basic SEO using the following analogy:
"Skipping the basics and spending all your time and money on social and 'fancy stuff' is the same as skipping brushing your teeth and showering, but buying white strips and wearing expensive cologne," Shelby said.
Although the Introduction to SEO session was intended for industry newcomers, Shelby's tips offer important reminders for even experienced SEO professionals who have been optimizing sites for years.
         

What is SEO, Exactly?

The goal of foundational SEO isn't to cheat or "game" the search engines. The purpose of SEO is to:

• Create a great, seamless user experience.
• Communicate to the search engines your intentions so they can recommend your website for relevant searches.

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

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Is your business ready for next generation online marketing? Check this out!

Amazon.com has an idea that they are working on to further market themselves as an online business that people will be using more and more in the future.  And with a distribution center so close to Milwaukee in the works.  We may be seeing these fly over our homes in the near future.

 

 

Just the fact that they released this video shows how to market your business online.  Imagine what will happen if they start using this!

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

How Social Media Is Changing Business | Milwaukee Advertising Tips

Nice article showing how business is changing and has changed already.  Not only on how business find customers, but also on how businesses add employees, and how employees interact with each other and thier clients.  Social media is being used here in Milwaukee more and more.  The way we are using it today will with out a doubt change again. 
Here is the article from Mashable.

A decade ago, businesses didn’t have company Facebook profiles, Twitter accounts or Instagram feeds.
In fact, Facebook didn’t exist.
When you start thinking about how much social media has changed the way that businesses operate in the past few years, you can’t help but wonder how much more — and how — it will change in the coming decade.
According to Sandy Carter, General Manager of IBM Ecosystems and Social Business Evangelist at IBM, there are a lot of exciting changes to come. As an author, speaker and expert in social business, Carter not only makes sure her company stays on top of the latest technology trends and how they can be incorporated into the workforce, but makes sure other companies recognize that potential, as well.
To learn more, we chatted with Carter about what exactly a “social business” is, why it’s beneficial, and how companies can start to adopt that kind of forward-thinking strategy in their business and hiring practices.
What is a “social business,” and why is it so effective?
Over the past two decades, the Internet has disrupted the way companies operate in a huge way — it’s almost unimaginable to think how we got anything done without it. Now, we’re seeing that same transformation in the social realm — businesses are moving beyond having just a Facebook page or Twitter account, and they’re incorporating social functions into everyday business processes and decisions, from sales and marketing to HR and product development.
It’s really a shift in the way we work, communicate, collaborate and share expertise with each other. Social businesses use social tools to listen to customers, spur innovation, identify new market opportunities and create a smarter, more effective workforce.
For example, IBM is one of the most prolific users of social networking in the industry and one of the largest corporate-wide social media communities. Every IBMer has a social network page, as well as access to thousands of internal information sources, blogs, communities, wikis and instant messaging. IBM takes social networking seriously — to develop products and services, enable sellers to find and stay connected with clients, train the next generation of leaders, and build awareness among clients, influencers and other communities.
What is the most important element of a strong social strategy? What advice would you give to an entrepreneur or executive who wants to expand his or her social strategy?
Far and away, the most important element of a strong social strategy is the corporate culture behind it. Without a culture that supports sharing and collaboration, the underlying social technology being implemented is futile.

Click here for the rest of the article

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

How do you advertise online?

How do I advertise my business online?

  That's the first question I get when a new client calls.  Online advertising compared to other medias has developed into its own virtual world.  Businesses can be found on search engines, thru pay per click and SEO, Social marketing thru Facebook, Twitter, Pintrest, etc.  Pay per click thru the same social networks, online directories like yp.com, Superpages, Yelp, and so forth, Display advertising on the online newspapers, magazines and websites. Web design and more..  All of these options split and give you even more variables.  The more you buy, it seems the more areas you need to buy again to make sure your covered.  That's why we are called Web Presence Pro's.  We cover all these options for you, and develop an online presence for your business so you are put in front of perspective customers where they are looking for you.  We are impartial to all of these options as we know that you need them all to develop your online presence.  Give us a call and we will show you how effective having an online presence will be. 

 

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Adding Social Media is now a Must for your SEO | Internet Marketing Milwaukee

As I have stated before, content is key in your online marketing campaigns.  Social Marketing is a way that search engines are able to build trust in you and your product and that they are able to assume you are actively speaking with relevant customers in your area.

SearchEngineland has a great column here written by Trond Lyngbø

The peppered moth (Biston betularia), once white with black spots, faced a strange challenge in London during the Industrial Revolution. Buildings and trees, stained with soot, turned black. The light colored moths could no longer hide against this backdrop, and were eaten up by birds.
But some peppered moths survived – by turning black themselves!
To survive, you must adapt and change with your environment. Otherwise, you’re dead. That’s the powerful lesson business owners, marketers and entrepreneurs can learn from a humble moth.

The Times, They Are A-Changin’

A major shift has taken place that alters the way you’re doing business online — and offline. It has to do with social media, SEO and public relations (PR). Ignoring their impact on your marketing is suicidal. Weaving them into your strategy can be transformational.
Let’s talk about why you mustn’t merely include social media, SEO and PR in your existing business and marketing, but intelligently integrate them in a manner that lets you dominate your niche. With the right approach, you can create and reap synergies that will deliver long-lasting effects at a high ROI.

The Shift In Emphasis Toward Trust

Tactical SEO games are about to end. Google will no longer ignore manipulative SEO tricks based on fake check-ins and false reviews. Tactics like that could destroy trust in Local Search, and Google doesn’t want that to happen. Thus, there’s a concerted effort on Google’s part to determine identity and assign trustworthiness based on it.
Then we have Google+. Did you believe it’s just another social network for folks to meet, greet, and share information? No, it’s much more — it’s a far-reaching effort to establish user trust levels.
Trust has become Google’s financial lifeline. With the majority of the search giant’s $50.2 billion revenue in 2012 coming from ads, Google wants people to keep coming back. And they are coming back — because they trust Google’s search results. Once they stop finding relevant and reliable answers, they’ll abandon the big G.
To prevent this, Google must:

1. Correctly uncover searcher intent and understand their problems, mining data from the knowledge graph.
2. Provide local ads and search results relevant to people, wherever they happen to be at the moment.
3. Identify real people and assign them a trust score, using signals that are tough to game or cheat.

This means SEO suddenly has grown very complex. Isolated on-page and off-page SEO tactics are no longer enough. SEO is now true marketing. It’s also about social media and PR.

Where Are You Investing Your Marketing Budget?

Blindly throwing cash at outdated techniques is a road to slow, sure death. To succeed today, your approach must change. You must evolve to survive.
According to Google, 97% of customers search for local businesses and offers online. If they can’t find you, they’ll go to your competition. Optimizing for local and mobile search is therefore critical.
Google CEO, Larry Page, has said that the knowledge graph is only 1% of where they want it to be. They want to know more about their users, and this includes you. They seek to judge whether or not your content, your website, your offer — your business — are worth sharing in their search results.
It’s a long journey, and there won’t be any quick fixes. There are 3 key factors at play in this dynamic marketplace:

1. Technological advancements
2. Human behavioral and attitudinal changes
3. The digital ecosystem

Google needs to keep pace with all of them. If you’re worried about how challenging this all seems for your business, just think about how much harder it must be for Google!

Google Knows Where Your Customers Are

The search giant recently launched a knowledge graph carousel for local search, which means that local search results are now displayed higher on the SERPs. The carousel is populated dynamically based on the searcher’s location, so the geographic location of a business or outlet will impact which search results users will see first.
Social signals and PR also play a greater role. People come ahead of links.
Until now, the focus on links was like the proverbial Achilles heel. Google relied primarily upon links, which were easy to manipulate. Google has to find a way around this — not to replace the value of links, but to gain a greater perspective by considering them in context.
While SEO in general is still the same, local SEO is influenced by 2 unique factors:

1. The citations your business has received
2. The number and tone of reviews from local customers (tone being positive, negative or neutral)

Guess which carries the highest weighting? That’s right — the one associated with social signals. In other words, positive reviews. Convincing your satisfied customers to post stellar reviews of your business can have a dramatic impact on your local search rankings.

Click here to read more


Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Web Design Milwaukee | Web Presence Pros

Having a great looking website for your Milwaukee based company is one thing, but if you don't have anybody seeing it, then it wouldn't be very useful.
Our strategy involves Social marketing, Local representation, SEO, SEM, Video, and more resulting in rich content and relevant results.  People are looking for you in many different ways online.  In order to be found, you need a developed web presence. 

As Internet Marketing and Online Advertising Consultants In Milwaukee, We Specialize in SEO, SEM, Website Construction, Web Design, Reputation Marketing, Display Advertising, Local Advertising, Video advertising, and Social Marketing. Why do we handle all of these areas?  Because in order for a business to to be found online, it needs to be where perspective customers are looking for them.  And that is everywhere.  We handle all of this at a rate lower then most internet marketing firms.  Why?  Because in order for us to provide you with the most effective internet strategy.  You will need all of these areas covered.  Most companies will charge a separate fee for each product that you are using.  We don't, we know that in order to market your company effectively, all of these areas need to be covered at a reasonable cost.   If you want your business found on the internet, contact us. 414-699-5444.

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Seo milwaukee | Link Building or Relationship building?

 Being active is important if you want to build a presence online.  Relevant content is important and so is developing relationships.  It shouldn't be that difficult because by doing one, the other should develop with it.
Search engine watch  has a nice article on this,

Do you get queasy at the thought of the term "link building"? Well, maybe you're thinking about link building the wrong way.
Try thinking about link building as a way to build value and loyalty with people in your vertical. Not only will it be a longer-term effort that just spamming people for links, but the effect will be longer lasting and way more authentic.
That was the overarching message from the Screw Link Building, It's Called Relationship Building session last week at SES New York.
Speakers Erin Everhart (@erinever), director of web marketing, 352 Media Group, and Jo Turnbull (@SEOJoBlogs), founder, SEO Jo Blogs, explained how to build a relationship versus a link and broke down case studies to illustrate why relationship building is far more effective than the old ways of link building.

Why Build a Relationship Instead of a Link?

The benefits of relationship building, according to Turnbull, are:

• Low cost for you and your client.
• It’s longer lasting.
• It’s more beneficial to you and the client.
• Quality link building is about relationship building.
• You stay current with shifting market dynamics.
• Don’t be left behind by Google updates.

Sold? Now it's time to start building relationships. Her advice:

• Be honest and open to people.
• Attend events. Building relationships offline should be as much of a priority as building relationships online.
• Take the long-term view when building relationships. The results you get from those relationships will last longer and go further than just one link.
• Do something different and stand out so people will

click here for the rest of the article from  Victoria Edwards

 

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.  For more information go to the Web Presence Pro Website here.

Internet Advertising Milwaukee | Content Marketing for SEO

 Marketing your Milwaukee business online has become more and more based on the content that you are putting out for your customer to read.  Here is some great techniques you can use.

The Cornerstone of Content Marketing

Successful creative content marketing strategies can be broken down into three distinct phases:

• Discover: How does your audience find content?
• Consume: What type of media helps you optimize for that experience?
• Act: What will inspire your audience to take action? How do you want people to feel when they consume content? People act on emotion.

5 Creative Content Sourcing Ideas

Odden shared fantastic takeaways for participants who may struggle with the creative aspect of content marketing. Inspiring people to share and socialize can happen in a number of ways and the more creative you are (within reason), the better the chance of success.

1. Visualize Trends: Export data on trends such as SEMrush, Google's Keyword Tool, Majestic SEO, and Ubersuggest. Visualize these trends so content is easier to consume. Tools like Wordle and TweetCloud are great for this.
2. Your site: Source content from your site such as onsite search (logged queries in Google Analytics), form text area analysis, queries in analytics and data from Google Webmaster Tools. You can also create content by analyzing inbound link text
3. Frontline staff: Utilize your human capital and assets to create content across sales, customer service, and marketing departments.
4. Become a publisher: Think like a publisher, act like a publisher, become a publisher. Source content from magazines (recurring features, themes, short form and long form) newspapers (timely, objective, sensational) and television (storytelling, recaps, previews)
5. Customer Journey: Map, produce and optimize content based on your customers journey and pain points as they move through the buying cycle.

 This is a piece of an article found on Search engine watch written by Andy Betts,
click here for the full article.

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

SEO Milwaukee | Call The Pros

 As Internet Marketing and Online Advertising Consultants In Milwaukee, We Specialize in SEO, SEM, Website Construction, Reputation Marketing, Display Advertising, Local Advertising, Video advertising, and Social Marketing. Why do we handle all of these areas?  Because in order for a business to to be found online, it needs to be where perspective customers are looking for them.  And that is everywhere.  We handle all of this at a rate lower then most internet marketing firms.  Why?  Because in order for us to provide you with the most effective internet strategy.  You will need all of these areas covered.  Most companies will charge a separate fee for each product that you are using.  We don't, we know that in order to market your company effectively, all of these areas need to be covered at a reasonable cost.   If you want your business found on the internet, contact us. Effective online marketing at a fair price.  414-699-5444.

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Milwaukee Local Advertising online tips

 Local Milwaukee and surrounding businesses need to make sure they are found on all the local search directories and engines along with social media.   Here is a great article explaining....

One phrase that has been ubiquitous when discussing offsite SEO tactics for the past decade is “link neighborhoods.” There have been countless articles, presentations and graphics describing what they are, how to identify them and how best to determine what your neighborhood is so you can focus your link building efforts there.
While most recent articles focus more on how to prevent your site from being associated with bad neighborhoods, trying to associate your site with good neighborhoods is still considered a best practice.
With the advent of local search rising in importance over the past six years, citations have been rising in importance.
There are many tools available to help you mine the citations, but it's quite easy to categorize them into neighborhoods similarly to how links exist. Let's look at some examples of citation neighborhoods, and tips for how you can take advantage of them.

Local Properties of Search Engines

The first set of sites to focus on isn’t really in a neighborhood at all but includes the sites that use the citations in different neighborhoods to verify and confirm the accuracy of their information. Specifically, Google+ Local, Bing Local, and Yahoo Local should all be ground zero for any local search marketing effort. Until a business has claimed and optimized their presence on these, citation generation is probably not the best use of the business owner’s time.
Tip: Claim your business listings, clean up duplicates, and fill out as much information as possible on Google+ Local, Bing Local, and Yahoo Local.

Large Directory Sites

There are dozens of sites in this neighborhood that have large amounts of structured citations, including Citysearch, YellowPages and Superpages. Filled with business listings dominated by data from the primary data aggregators (Localeze, InfoUSA, and Acxiom), businesses should obtain and clean up their citations in this neighborhood after taking care of listings on Google+ Local, Bing & Yahoo.
Tip: Utilize Localeze, InfoUSA and Acxiom to make sure that the information in this neighborhood of the local ecosystem is correct.

Social Media Sites

This neighborhood is rapidly becoming the number one place to generate unstructured citations and can influence heavily how you perform in the search engines for queries with local intent. Facebook and Twitter lead the way, but businesses should not overlook LinkedIn, Pinterest, and Tumblr. Besides making sure they have a business profile properly filled out, business owners should also work toward having people mention and tag their businesses on these sites.
Tip: On Facebook, ask your followers questions that would encourage them to respond with information that would add to your citation count. “Complete the following phrase and add to your timeline and be entered into our sweepstakes! ‘My favorite memory at [your city’s name]’s is...’”

Review Sites

Yelp is still the 800 pound gorilla in this neighborhood, but Angie’s List, TripAdvisor, OpenTable, and Judy’s Book are all important sites as well. Also, many sites in other neighborhoods – including the search engines themselves – offer user reviews which are more opportunities to build citations in those neighborhoods.
Tip: Claim your listings on these sites directly and make sure your business information is correct and secondary information optimized.

Niche Local Sites

A true “Neighborhood” in the classic sense of the word, these are going to be sites that all revolve around people’s current locations. Think of local government sites, local newspapers, local job boards, local event and meet-up sites, local restaurant bloggers, and so on. Any and all of these generally have mentions if not full citations of local businesses, and anytime a business can get its information listed on these sites can have a powerful effect on Google rankings.
Tip: On your next press release, include your address and/or phone number to build extra citations on sites in this neighborhood. Also, make sure your information appears correctly on your local Chamber of Commerce and Better Business Bureau sites.

Niche Industry Sites

There are tons of sites out there focused on a single industry that can be great places to obtain structured and unstructured citations. Often times, sites in this neighborhood are how-to guides, forums and other user-generated content sites that make adding citations relatively easily.
Tip: Start participating on industry sites and making sure to leave your business information where and when appropriate. Adam Dorfman, December 13, 2012

Summary

While it’s unlikely that Google has become adept enough to recognize neighborhoods when it comes to citations similarly to how they are able to with links, businesses with a wide variety of citations often tend to rank better.
As Google continues to refine its local ranking algorithm, it wouldn't be surprising to see them take a more “neighborhood” view of citations in the future; so spreading out those citations sources and going for ones in relevant neighborhoods is something all local search marketers should be focusing on now.

Full article here

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Milwaukee Advertising | SEO Metrics That Matter

Looking to get your Milwaukee Advertising off the ground using SEO?

Forget Rankings: Here Are 6 SEO Metrics That Matter

Eric Siu, December 13, 2012It would be an understatement to say that the SEO landscape has changed a lot through the years. In just the last two years the changes have been dramatic.
Panda and Penguin top the list as the most visible game-changers, but there is another one that occurred somewhat under the radar – but has been equally dramatic in its impact on SEO.
That change is Search Plus Your World. In a nutshell, Search+ personalizes your search results. Google evaluates your location, brand mentions, your friend’s search history, who is in your social media sphere and even your search history.
Think custom-tailored results.
What that means is you and I could both search for “swine flu” or “tablet” and come up with different results. Each of our respective result pages will be tailored toward those factors I mentioned above.
When the number of searches for those terms multiply into the thousands – now you, as an SEO practitioner, have a problem. A typical client is looking for consistent rankings in the top three spots on a number of key terms. That’s what he’s been trained to expect. He or she is thinking old-school search, and will be sorely disappointed in your results.
What you need to get him to think about are the new-school SEO reports, because Search+ killed normal rankings. What exactly are those new reports? Here are the six you need to pull from Google Analytics and Webmaster Tools.

Click here to go to Search Engine Watch for the rest of the article.

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Milwaukee Internet Advertising | Getting The Most From Your PPC Budget

 Milwaukee businesses are being pummeled with phone calls from huge companies offering Pay Per Call advertising and display advertising.  Here is a nice article

Posted on October 12, 2012 by Jeremy Decker
 http://www.searchenginejournal.com/

Full article

When speaking to business owners who are new to search advertising, a common concern is that their marketing budget is simply not big enough to compete with some of their competitors who are investing huge amounts of money into their marketing efforts. If this sounds like you, then I have some good news for you!
Although having a large PPC budget will help you to achieve results much faster, there are still ways in which you can set up your AdWords account to perform well with even the smallest budget. Below are some ways in which you can get the best possible results out of a small PPC budget:

Target Lower Ad Positions

Many advertisers tend to target the first one to three positions on Google based on the belief that these are the only ads that will be clicked on by Google users, when in fact this is not the case at all.
Adverts in positions 4+ still obtain traffic, often at a much lower CPC (Cost-Per-Click) price than the higher positions. Furthermore, for some industries, these lower positions can even convert better, as well. This is due to the fact that sometimes the top positions will attract a lot of “tire kickers”—that is, people who really aren’t interested in making a purchase at all and just clicked the first Google listing they saw.

 Target Only Specific, Long-Tail Keywords
If your AdWords budget is extremely limited, the importance of using only the most targeted and specific keywords is much higher than usual. In general, specific long-tail keywords (keywords made up of 3+ words) that describe your exact services are much more likely to convert compared with broader, single word keywords.
For example, if you were an PPC agency looking to attract more customers, you’d probably want to focus on terms such as “PPC agency Milwaukee” rather than a keyword like “PPC.” This is because a person searching for “PPC agency Milwaukee” is obviously only looking for one thing: an PPC agency in Sydney.
However, someone searching for “PPC” in Google could be looking for a range of different things; they could be looking for information on PPC, a blog, the AdWords login screen etc.

Create Specific Campaigns for High-Converting Keywords

One of the biggest mistakes made by business owners running an PPC account (see this article for a full run down on common problems found in self-managed campaigns) is only creating single campaign for all of their campaigns. This can create many problems, one being that it groups all of your traffic under a single budget cap each day.
If you’ve got broad, highly popular but low-converting keywords within the campaign, then there’s a chance that these keywords will obtain traffic very quickly, exhausting your budget before any of your other keywords can a chance to obtain traffic. Because of this, it’s recommended that you dedicate at least one campaign for only your high-converting keywords. This will give your high-converting keywords their own dedicated media budget, which should allow for more conversions overall throughout the day.

Avoid the Display Network

While the display network has the potential to drive huge traffic volume and expose your brand to a massive audience, conversion rates seen in this channel are generally nowhere near as high as what you’d see from search traffic. Because of this, if your budget is limited then it’s probably best to disable the display network.
  
Analyze Location Segment Reports, Then Refine Geo targeting
Thanks to the extremely granular reporting provided by PPC, you’re able to quickly identify which cities and states your traffic is coming from. If you’ve got conversion tracking installed on your account, then you’ll also be able to see which areas are delivering conversions.
To maximize your conversion rate with a low budget, it’d be a good idea to monitor this report about once a month and exclude any areas that have poor conversion rates compared to other areas. You may even want to create specific campaigns that target only your highest converting locations, too!
These points should help you get the most from your limited PPC budget. However, the most important thing to do to ensure you’re getting the best results possible is to pay close, regular attention to how every aspect of your campaign is performing. Ensure that campaigns, adverts, and keywords are analyzed regularly and optimize your account according to the data you see.

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.