Content marketing is a great SEO strategy – even better than link building. Shifting your strategy from search marketing to content marketing is increasingly leading to higher search rankings and more organic traffic.
Some tests in May that looked at the impact of Google+ to organic search performance produced some interesting results. I analyzed two sets of clients I was working with and categorized them as:
What this analysis showed was:
- Websites with strong social profiles.
- Websites with weak social profiles.
Google is now valuing authorship, natural links, and social signals far more highly. So the next natural step is content marketing
- Websites with weak social profiles saw a 19.5 percent reduction in organic traffic.
- Websites with strong social profiles saw a 42.6 percent increase in organic traffic.
Google is now valuing authorship, natural links, and social signals far more highly. So the next natural step is content marketing..
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Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.
Content marketing is an art to communicate with your customers and prospects without selling.
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