Twelve Tips When Choosing a Search Marketing Consultant or Agency
A lot of companies these days turn to outside consultants or agencies to
help them with their search marketing campaigns. This can be an
incredibly smart decision – if you pick the right firm. Picking the
wrong firm can be a massive time suck and a financial disaster. Being
someone who has been on both sides of the search consultant/agency
negotiations (choosing the outsourcer and pitching to be the outsourced
consultant), I’ve learned a few things along the way that will help you
to make the right choice on your search marketing consultant or agency.
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full article
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