Thursday, May 31, 2012

4 Secrets About Paid Search Agencies

Nice story by , May 31, 2012 on Search Engine Watch.  Business's in Milwaukee should pay attention.  To get the most out of hiring a paid search agency, you need to understand agencies. They’re like any other business: they need to make money, sometimes they’re the right solution, not everyone is great and they won’t magically solve all of your business problems.  Here is the full article.
More from this story:

An Agency Isn’t Always the Answer

One of the common questions I get at search conference is "Can you recommend a good search agency?" The first thing I always want to know is: How much do you spend every month?
Most agencies will have a minimum that starts in the $1,000 to $5,000 per month range. If you’re not spending a reasonable sum on paid search per month, it can be hard to amortize that cost accordingly. Here’s what I recommend by budget level:

 

 

 

It’s All About Trust

An agency-client relationship is a two way street and results: growth for your business and a profitable, long-term client for the agency. The more realistic and candid you are about what each of you needs and can accomplish within the time, budget, product and personnel constraints, the more productive it will be.

 Again here is the link to the full story by


Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.
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Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers.

Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.