Air Conditioning Watertown Wi and Milwaukee Advertising ideas

 The weather outside in Milwaukee was 98 degrees, Watertown WI was at 96.  Can customers find you online when their A/C is out?  Air Conditioning Contractors that are advertising successfully are finding customers in a variety of ways.

  Cranking out advertising doesn’t happen by turning up the thermostat or loading a unit with Freon. You want to get a return on your investment advertising, and should plan a “heated” campaign that ices out your competition. Whether you’re advertising your air conditioning business in a small, local print run or making a website to reach out to the Internet masses, choose marketing options that take the temperature of your target customer.

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by Filonia LeChat, Demand Media

Get Represented

One way to tie together an air conditioning advertising campaign is to let someone else do the talking for you. Although a small business may not be able to afford a celebrity such as Coolio, Ice Cube or Vanilla Ice, creating your own spokesperson with a “cool” name can create brand recognition and familiarity across your advertising platform. Design a character such as Vanilla Ice Cream, a cartoon superhero who cools down needy customers with a new window unit or central air. You can also create a real spokesperson to use in your print ads, website video clips and marketing pieces. Choose an air conditioning-related name such as “Miz Cool” or “Mr. Breeze” for your new mouthpiece.

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.