How to Advertise for Your Plumbing Business In Milwaukee

Plumbing contractors in Milwaukee and surrounding areas are looking to find new ways for people to find them.  Out, or on its way out is Yellow Pages, Newspapers and other traditional media.  With the internet exploding as the go to media for pretty much anything, Plumbers need to find a way to get themselves a better representation so they are found better by local customers.  Still, some traditional media needs to be done to be found.   Here are a few good ideas

The plumbing industry is fairly saturated in a large number of geographic markets, but the target market of plumbing businesses — anyone with a home, apartment complex or office — is so vast that there is always room for new entrants. You can gain a foothold in the plumbing industry by applying innovative, cost-efficient advertising techniques to make your company stand out from established competitors, and by offering first-class customer service.
 by David Ingram, Demand Media

Step 1

Create an eye-catching logo and slogan. A good deal of plumbers do not utilize these time-honored advertising techniques, and those who do can gain a competitive advantage in picking up new clients. Consumers may subconsciously associate businesses with logos and slogans with higher quality and reliability, while associating others with a generic brand image.

Step 2

Use your personal and business vehicles as advertising media. Paint your logo, slogan and contact information on the sides and rear of your vehicles. Use as few words as possible when advertising this way, and make sure that passers-by and other motorists can clearly read your contact information from a reasonable distance to maximize its effectiveness.

Step 3

Pass out service brochures and promotions to apartment and office complexes. Try to secure as many partnerships with apartments and offices as possible, as this can lead to long-term growth opportunities. Offer price discounts to these large customers in return for frequent business.

Step 4

Send promotions via mail to homes in your area. Direct mail campaigns can be most effective when the advertising message has a high degree of relevance to a large number of recipients. In the case of plumbing services, virtually every home in your community is a potential client, making direct mail a highly effective technique.

Step 5

Invest extra money into searchable advertising media. Pay extra for premium listings on search engines, and foot the bill for quarter- or half-page color advertisements in local telephone books and business directories. Place advertisements in local newspapers and general-editorial community magazines as well. Think “wide, local reach” when choosing advertising outlets. Remember that your target market consists of every single home, office and apartment complex in your area.

Step 6

Place coupons in community business publications. Take advantage of opportunities to place promotions in coupon books sold by direct marketing companies and youth organizations, such as sports teams and Scout troops. Place promotions in coupon-circulars as well to increase your advertising exposure and take advantage of the circular's established delivery system.

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Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers.Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.