Tuesday, July 3, 2012

Should Your Small Business Advertise on Facebook?

 Conflicting reports have shown Facebook ads to be both an effective and ineffective means for businesses to target their advertising dollars. But despite those dueling findings, small businesses may not want to automatically write off advertising on Facebook, especially if it is done correctly and expectations are managed.   ~ BusinessNewsDaily
click here for the full article 
 A report by Reuters/Ipsos which found that 80% of people said comments and advertisements on Facebook had not led them to make a purchase. On the other hand, a comScore report — which was co-sponsored by Facebook — showed that the ads did help purchases, sometimes as much as 38% over those not exposed to Facebook ads. Despite the different opinions in both those studies, they are both right… in a way.
Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.
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Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers.

Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.