How Social Media Is Changing Business | Milwaukee Advertising Tips

Nice article showing how business is changing and has changed already.  Not only on how business find customers, but also on how businesses add employees, and how employees interact with each other and thier clients.  Social media is being used here in Milwaukee more and more.  The way we are using it today will with out a doubt change again. 
Here is the article from Mashable.

A decade ago, businesses didn’t have company Facebook profiles, Twitter accounts or Instagram feeds.
In fact, Facebook didn’t exist.
When you start thinking about how much social media has changed the way that businesses operate in the past few years, you can’t help but wonder how much more — and how — it will change in the coming decade.
According to Sandy Carter, General Manager of IBM Ecosystems and Social Business Evangelist at IBM, there are a lot of exciting changes to come. As an author, speaker and expert in social business, Carter not only makes sure her company stays on top of the latest technology trends and how they can be incorporated into the workforce, but makes sure other companies recognize that potential, as well.
To learn more, we chatted with Carter about what exactly a “social business” is, why it’s beneficial, and how companies can start to adopt that kind of forward-thinking strategy in their business and hiring practices.
What is a “social business,” and why is it so effective?
Over the past two decades, the Internet has disrupted the way companies operate in a huge way — it’s almost unimaginable to think how we got anything done without it. Now, we’re seeing that same transformation in the social realm — businesses are moving beyond having just a Facebook page or Twitter account, and they’re incorporating social functions into everyday business processes and decisions, from sales and marketing to HR and product development.
It’s really a shift in the way we work, communicate, collaborate and share expertise with each other. Social businesses use social tools to listen to customers, spur innovation, identify new market opportunities and create a smarter, more effective workforce.
For example, IBM is one of the most prolific users of social networking in the industry and one of the largest corporate-wide social media communities. Every IBMer has a social network page, as well as access to thousands of internal information sources, blogs, communities, wikis and instant messaging. IBM takes social networking seriously — to develop products and services, enable sellers to find and stay connected with clients, train the next generation of leaders, and build awareness among clients, influencers and other communities.
What is the most important element of a strong social strategy? What advice would you give to an entrepreneur or executive who wants to expand his or her social strategy?
Far and away, the most important element of a strong social strategy is the corporate culture behind it. Without a culture that supports sharing and collaboration, the underlying social technology being implemented is futile.

Click here for the rest of the article

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

How do you advertise online?

How do I advertise my business online?

  That's the first question I get when a new client calls.  Online advertising compared to other medias has developed into its own virtual world.  Businesses can be found on search engines, thru pay per click and SEO, Social marketing thru Facebook, Twitter, Pintrest, etc.  Pay per click thru the same social networks, online directories like yp.com, Superpages, Yelp, and so forth, Display advertising on the online newspapers, magazines and websites. Web design and more..  All of these options split and give you even more variables.  The more you buy, it seems the more areas you need to buy again to make sure your covered.  That's why we are called Web Presence Pro's.  We cover all these options for you, and develop an online presence for your business so you are put in front of perspective customers where they are looking for you.  We are impartial to all of these options as we know that you need them all to develop your online presence.  Give us a call and we will show you how effective having an online presence will be. 

 

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Adding Social Media is now a Must for your SEO | Internet Marketing Milwaukee

As I have stated before, content is key in your online marketing campaigns.  Social Marketing is a way that search engines are able to build trust in you and your product and that they are able to assume you are actively speaking with relevant customers in your area.

SearchEngineland has a great column here written by Trond Lyngbø

The peppered moth (Biston betularia), once white with black spots, faced a strange challenge in London during the Industrial Revolution. Buildings and trees, stained with soot, turned black. The light colored moths could no longer hide against this backdrop, and were eaten up by birds.
But some peppered moths survived – by turning black themselves!
To survive, you must adapt and change with your environment. Otherwise, you’re dead. That’s the powerful lesson business owners, marketers and entrepreneurs can learn from a humble moth.

The Times, They Are A-Changin’

A major shift has taken place that alters the way you’re doing business online — and offline. It has to do with social media, SEO and public relations (PR). Ignoring their impact on your marketing is suicidal. Weaving them into your strategy can be transformational.
Let’s talk about why you mustn’t merely include social media, SEO and PR in your existing business and marketing, but intelligently integrate them in a manner that lets you dominate your niche. With the right approach, you can create and reap synergies that will deliver long-lasting effects at a high ROI.

The Shift In Emphasis Toward Trust

Tactical SEO games are about to end. Google will no longer ignore manipulative SEO tricks based on fake check-ins and false reviews. Tactics like that could destroy trust in Local Search, and Google doesn’t want that to happen. Thus, there’s a concerted effort on Google’s part to determine identity and assign trustworthiness based on it.
Then we have Google+. Did you believe it’s just another social network for folks to meet, greet, and share information? No, it’s much more — it’s a far-reaching effort to establish user trust levels.
Trust has become Google’s financial lifeline. With the majority of the search giant’s $50.2 billion revenue in 2012 coming from ads, Google wants people to keep coming back. And they are coming back — because they trust Google’s search results. Once they stop finding relevant and reliable answers, they’ll abandon the big G.
To prevent this, Google must:

1. Correctly uncover searcher intent and understand their problems, mining data from the knowledge graph.
2. Provide local ads and search results relevant to people, wherever they happen to be at the moment.
3. Identify real people and assign them a trust score, using signals that are tough to game or cheat.

This means SEO suddenly has grown very complex. Isolated on-page and off-page SEO tactics are no longer enough. SEO is now true marketing. It’s also about social media and PR.

Where Are You Investing Your Marketing Budget?

Blindly throwing cash at outdated techniques is a road to slow, sure death. To succeed today, your approach must change. You must evolve to survive.
According to Google, 97% of customers search for local businesses and offers online. If they can’t find you, they’ll go to your competition. Optimizing for local and mobile search is therefore critical.
Google CEO, Larry Page, has said that the knowledge graph is only 1% of where they want it to be. They want to know more about their users, and this includes you. They seek to judge whether or not your content, your website, your offer — your business — are worth sharing in their search results.
It’s a long journey, and there won’t be any quick fixes. There are 3 key factors at play in this dynamic marketplace:

1. Technological advancements
2. Human behavioral and attitudinal changes
3. The digital ecosystem

Google needs to keep pace with all of them. If you’re worried about how challenging this all seems for your business, just think about how much harder it must be for Google!

Google Knows Where Your Customers Are

The search giant recently launched a knowledge graph carousel for local search, which means that local search results are now displayed higher on the SERPs. The carousel is populated dynamically based on the searcher’s location, so the geographic location of a business or outlet will impact which search results users will see first.
Social signals and PR also play a greater role. People come ahead of links.
Until now, the focus on links was like the proverbial Achilles heel. Google relied primarily upon links, which were easy to manipulate. Google has to find a way around this — not to replace the value of links, but to gain a greater perspective by considering them in context.
While SEO in general is still the same, local SEO is influenced by 2 unique factors:

1. The citations your business has received
2. The number and tone of reviews from local customers (tone being positive, negative or neutral)

Guess which carries the highest weighting? That’s right — the one associated with social signals. In other words, positive reviews. Convincing your satisfied customers to post stellar reviews of your business can have a dramatic impact on your local search rankings.

Click here to read more


Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Web Design Milwaukee | Web Presence Pros

Having a great looking website for your Milwaukee based company is one thing, but if you don't have anybody seeing it, then it wouldn't be very useful.
Our strategy involves Social marketing, Local representation, SEO, SEM, Video, and more resulting in rich content and relevant results.  People are looking for you in many different ways online.  In order to be found, you need a developed web presence. 

As Internet Marketing and Online Advertising Consultants In Milwaukee, We Specialize in SEO, SEM, Website Construction, Web Design, Reputation Marketing, Display Advertising, Local Advertising, Video advertising, and Social Marketing. Why do we handle all of these areas?  Because in order for a business to to be found online, it needs to be where perspective customers are looking for them.  And that is everywhere.  We handle all of this at a rate lower then most internet marketing firms.  Why?  Because in order for us to provide you with the most effective internet strategy.  You will need all of these areas covered.  Most companies will charge a separate fee for each product that you are using.  We don't, we know that in order to market your company effectively, all of these areas need to be covered at a reasonable cost.   If you want your business found on the internet, contact us. 414-699-5444.

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Seo milwaukee | Link Building or Relationship building?

 Being active is important if you want to build a presence online.  Relevant content is important and so is developing relationships.  It shouldn't be that difficult because by doing one, the other should develop with it.
Search engine watch  has a nice article on this,

Do you get queasy at the thought of the term "link building"? Well, maybe you're thinking about link building the wrong way.
Try thinking about link building as a way to build value and loyalty with people in your vertical. Not only will it be a longer-term effort that just spamming people for links, but the effect will be longer lasting and way more authentic.
That was the overarching message from the Screw Link Building, It's Called Relationship Building session last week at SES New York.
Speakers Erin Everhart (@erinever), director of web marketing, 352 Media Group, and Jo Turnbull (@SEOJoBlogs), founder, SEO Jo Blogs, explained how to build a relationship versus a link and broke down case studies to illustrate why relationship building is far more effective than the old ways of link building.

Why Build a Relationship Instead of a Link?

The benefits of relationship building, according to Turnbull, are:

• Low cost for you and your client.
• It’s longer lasting.
• It’s more beneficial to you and the client.
• Quality link building is about relationship building.
• You stay current with shifting market dynamics.
• Don’t be left behind by Google updates.

Sold? Now it's time to start building relationships. Her advice:

• Be honest and open to people.
• Attend events. Building relationships offline should be as much of a priority as building relationships online.
• Take the long-term view when building relationships. The results you get from those relationships will last longer and go further than just one link.
• Do something different and stand out so people will

click here for the rest of the article from  Victoria Edwards

 

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.  For more information go to the Web Presence Pro Website here.

SEO Milwaukee | Call The Pros

 As Internet Marketing and Online Advertising Consultants In Milwaukee, We Specialize in SEO, SEM, Website Construction, Reputation Marketing, Display Advertising, Local Advertising, Video advertising, and Social Marketing. Why do we handle all of these areas?  Because in order for a business to to be found online, it needs to be where perspective customers are looking for them.  And that is everywhere.  We handle all of this at a rate lower then most internet marketing firms.  Why?  Because in order for us to provide you with the most effective internet strategy.  You will need all of these areas covered.  Most companies will charge a separate fee for each product that you are using.  We don't, we know that in order to market your company effectively, all of these areas need to be covered at a reasonable cost.   If you want your business found on the internet, contact us. Effective online marketing at a fair price.  414-699-5444.

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Milwaukee Local Advertising online tips

 Local Milwaukee and surrounding businesses need to make sure they are found on all the local search directories and engines along with social media.   Here is a great article explaining....

One phrase that has been ubiquitous when discussing offsite SEO tactics for the past decade is “link neighborhoods.” There have been countless articles, presentations and graphics describing what they are, how to identify them and how best to determine what your neighborhood is so you can focus your link building efforts there.
While most recent articles focus more on how to prevent your site from being associated with bad neighborhoods, trying to associate your site with good neighborhoods is still considered a best practice.
With the advent of local search rising in importance over the past six years, citations have been rising in importance.
There are many tools available to help you mine the citations, but it's quite easy to categorize them into neighborhoods similarly to how links exist. Let's look at some examples of citation neighborhoods, and tips for how you can take advantage of them.

Local Properties of Search Engines

The first set of sites to focus on isn’t really in a neighborhood at all but includes the sites that use the citations in different neighborhoods to verify and confirm the accuracy of their information. Specifically, Google+ Local, Bing Local, and Yahoo Local should all be ground zero for any local search marketing effort. Until a business has claimed and optimized their presence on these, citation generation is probably not the best use of the business owner’s time.
Tip: Claim your business listings, clean up duplicates, and fill out as much information as possible on Google+ Local, Bing Local, and Yahoo Local.

Large Directory Sites

There are dozens of sites in this neighborhood that have large amounts of structured citations, including Citysearch, YellowPages and Superpages. Filled with business listings dominated by data from the primary data aggregators (Localeze, InfoUSA, and Acxiom), businesses should obtain and clean up their citations in this neighborhood after taking care of listings on Google+ Local, Bing & Yahoo.
Tip: Utilize Localeze, InfoUSA and Acxiom to make sure that the information in this neighborhood of the local ecosystem is correct.

Social Media Sites

This neighborhood is rapidly becoming the number one place to generate unstructured citations and can influence heavily how you perform in the search engines for queries with local intent. Facebook and Twitter lead the way, but businesses should not overlook LinkedIn, Pinterest, and Tumblr. Besides making sure they have a business profile properly filled out, business owners should also work toward having people mention and tag their businesses on these sites.
Tip: On Facebook, ask your followers questions that would encourage them to respond with information that would add to your citation count. “Complete the following phrase and add to your timeline and be entered into our sweepstakes! ‘My favorite memory at [your city’s name]’s is...’”

Review Sites

Yelp is still the 800 pound gorilla in this neighborhood, but Angie’s List, TripAdvisor, OpenTable, and Judy’s Book are all important sites as well. Also, many sites in other neighborhoods – including the search engines themselves – offer user reviews which are more opportunities to build citations in those neighborhoods.
Tip: Claim your listings on these sites directly and make sure your business information is correct and secondary information optimized.

Niche Local Sites

A true “Neighborhood” in the classic sense of the word, these are going to be sites that all revolve around people’s current locations. Think of local government sites, local newspapers, local job boards, local event and meet-up sites, local restaurant bloggers, and so on. Any and all of these generally have mentions if not full citations of local businesses, and anytime a business can get its information listed on these sites can have a powerful effect on Google rankings.
Tip: On your next press release, include your address and/or phone number to build extra citations on sites in this neighborhood. Also, make sure your information appears correctly on your local Chamber of Commerce and Better Business Bureau sites.

Niche Industry Sites

There are tons of sites out there focused on a single industry that can be great places to obtain structured and unstructured citations. Often times, sites in this neighborhood are how-to guides, forums and other user-generated content sites that make adding citations relatively easily.
Tip: Start participating on industry sites and making sure to leave your business information where and when appropriate. Adam Dorfman, December 13, 2012

Summary

While it’s unlikely that Google has become adept enough to recognize neighborhoods when it comes to citations similarly to how they are able to with links, businesses with a wide variety of citations often tend to rank better.
As Google continues to refine its local ranking algorithm, it wouldn't be surprising to see them take a more “neighborhood” view of citations in the future; so spreading out those citations sources and going for ones in relevant neighborhoods is something all local search marketers should be focusing on now.

Full article here

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Milwaukee Advertising | SEO Metrics That Matter

Looking to get your Milwaukee Advertising off the ground using SEO?

Forget Rankings: Here Are 6 SEO Metrics That Matter

Eric Siu, December 13, 2012It would be an understatement to say that the SEO landscape has changed a lot through the years. In just the last two years the changes have been dramatic.
Panda and Penguin top the list as the most visible game-changers, but there is another one that occurred somewhat under the radar – but has been equally dramatic in its impact on SEO.
That change is Search Plus Your World. In a nutshell, Search+ personalizes your search results. Google evaluates your location, brand mentions, your friend’s search history, who is in your social media sphere and even your search history.
Think custom-tailored results.
What that means is you and I could both search for “swine flu” or “tablet” and come up with different results. Each of our respective result pages will be tailored toward those factors I mentioned above.
When the number of searches for those terms multiply into the thousands – now you, as an SEO practitioner, have a problem. A typical client is looking for consistent rankings in the top three spots on a number of key terms. That’s what he’s been trained to expect. He or she is thinking old-school search, and will be sorely disappointed in your results.
What you need to get him to think about are the new-school SEO reports, because Search+ killed normal rankings. What exactly are those new reports? Here are the six you need to pull from Google Analytics and Webmaster Tools.

Click here to go to Search Engine Watch for the rest of the article.

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Milwaukee Internet Advertising | Getting The Most From Your PPC Budget

 Milwaukee businesses are being pummeled with phone calls from huge companies offering Pay Per Call advertising and display advertising.  Here is a nice article

Posted on October 12, 2012 by Jeremy Decker
 http://www.searchenginejournal.com/

Full article

When speaking to business owners who are new to search advertising, a common concern is that their marketing budget is simply not big enough to compete with some of their competitors who are investing huge amounts of money into their marketing efforts. If this sounds like you, then I have some good news for you!
Although having a large PPC budget will help you to achieve results much faster, there are still ways in which you can set up your AdWords account to perform well with even the smallest budget. Below are some ways in which you can get the best possible results out of a small PPC budget:

Target Lower Ad Positions

Many advertisers tend to target the first one to three positions on Google based on the belief that these are the only ads that will be clicked on by Google users, when in fact this is not the case at all.
Adverts in positions 4+ still obtain traffic, often at a much lower CPC (Cost-Per-Click) price than the higher positions. Furthermore, for some industries, these lower positions can even convert better, as well. This is due to the fact that sometimes the top positions will attract a lot of “tire kickers”—that is, people who really aren’t interested in making a purchase at all and just clicked the first Google listing they saw.

 Target Only Specific, Long-Tail Keywords
If your AdWords budget is extremely limited, the importance of using only the most targeted and specific keywords is much higher than usual. In general, specific long-tail keywords (keywords made up of 3+ words) that describe your exact services are much more likely to convert compared with broader, single word keywords.
For example, if you were an PPC agency looking to attract more customers, you’d probably want to focus on terms such as “PPC agency Milwaukee” rather than a keyword like “PPC.” This is because a person searching for “PPC agency Milwaukee” is obviously only looking for one thing: an PPC agency in Sydney.
However, someone searching for “PPC” in Google could be looking for a range of different things; they could be looking for information on PPC, a blog, the AdWords login screen etc.

Create Specific Campaigns for High-Converting Keywords

One of the biggest mistakes made by business owners running an PPC account (see this article for a full run down on common problems found in self-managed campaigns) is only creating single campaign for all of their campaigns. This can create many problems, one being that it groups all of your traffic under a single budget cap each day.
If you’ve got broad, highly popular but low-converting keywords within the campaign, then there’s a chance that these keywords will obtain traffic very quickly, exhausting your budget before any of your other keywords can a chance to obtain traffic. Because of this, it’s recommended that you dedicate at least one campaign for only your high-converting keywords. This will give your high-converting keywords their own dedicated media budget, which should allow for more conversions overall throughout the day.

Avoid the Display Network

While the display network has the potential to drive huge traffic volume and expose your brand to a massive audience, conversion rates seen in this channel are generally nowhere near as high as what you’d see from search traffic. Because of this, if your budget is limited then it’s probably best to disable the display network.
  
Analyze Location Segment Reports, Then Refine Geo targeting
Thanks to the extremely granular reporting provided by PPC, you’re able to quickly identify which cities and states your traffic is coming from. If you’ve got conversion tracking installed on your account, then you’ll also be able to see which areas are delivering conversions.
To maximize your conversion rate with a low budget, it’d be a good idea to monitor this report about once a month and exclude any areas that have poor conversion rates compared to other areas. You may even want to create specific campaigns that target only your highest converting locations, too!
These points should help you get the most from your limited PPC budget. However, the most important thing to do to ensure you’re getting the best results possible is to pay close, regular attention to how every aspect of your campaign is performing. Ensure that campaigns, adverts, and keywords are analyzed regularly and optimize your account according to the data you see.

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Paid Search Growth Continues to Slip, | Milwaukee Internet Advertising

 Businesses in Milwaukee and around the world are looking into better ways to be found online.  Keeping your presence online requires you to sometimes add PPC or Pay per Clicks into your mix of advertising along with SEO and Social marketing.  Here is a good article from Miranda Miller, October 24, 2012 on Search Engine Watch.

Slowing growth and lower CPCs in paid search don’t bode well for companies like Google, though advertisers are seeing a higher return on their paid search investment, according to recent reports.
U.S. search spend grew by 11 percent Year over Year (YoY) while ROI improved by 26 percent, according to Adobe. They found that Google’s CPCs fell 10 percent over the last year and attribute the loss to an increased volume of less expensive mobile clicks. It’s a problem Google knows all too well; one that was a hot topic during their recent quarterly earnings call.

Rimm-Kaufman Group (RKG) puts paid search spend growth slightly higher, at 18 percent YoY, down from 32 percent in Q2. IgnitionOne was almost in line with RKG on search spend, reporting growth of 17.8 percent YoY. For their part, Covario reported that growth in paid search advertising was up 33 percent in the third quarter compared to a year earlier, and up 6 percent over Q2 2012.

In their Q3 report, Marin Software noted they are well on their way to hitting their prediction that mobile devices will account for 25 percent of all paid search clicks on Google by December this year. Average CPC in the US fell from $0.95 in Q3 2011 to $0.82 today, they reported.
Adobe expects Google’s CPC losses to turn around next quarter, explaining, “The cost per click (CPC) downward trend caused by mobile traffic appears to have bottomed out and is projected to rise in Q4 due to seasonal trends and changes to the Google Shopping model.”

Mobile vs Desktop

Nearly 21 percent of organic search visits occurred on mobile devices in Q3, up from 18 percent in Q2, according to RKG (see chart). For paid search, 16 percent of clicks and 11 percent of ad spend were mobile.
Across their client base, Marin Software found that smartphone and tablet devices accounted for 19 percent share of clicks and 14 percent share of spend.
Covario reports, “On a global platform basis, mobile advertising grew 17 percent in the third quarter when compared to Q2 2012 and 90 percent growth year-over-year when compared to Q3 ’11. The breakdown of mobile ad spend was 52 percent mobile device/smartphone spend, while 48 percent was in the growing tablet space. This is a much closer split than a year ago when smartphones made up 73 percent of the mobile spend.”
Across their base, IgnitionOne reported an increase in mobile’s share of search advertising budget, with 16.3 percent of total search spend in Q3, an increase of 14 percent over the past quarter. Tablet devices accounted for 52.2 percent of the total mobile search advertising budget for the quarter, which is a decrease compared to last quarter (60 percent).

Click here for the rest of the article

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Proving the Value of SEO | Internet Marketing Milwaukee

 Great Article from Search Engine Watch dealing with those non believers in SEO.

Convincing others of the importance of organic search and the need for SEO management has admittedly become easier over the years. Many have followed suit with competitors to jump into SEO endeavors to keep pace and many are coming to see that online organic ROI often times is much better than traditional marketing, is better targeted and easier to measure.
However, there remains a skeptical, more “old school” crowd, that still needs to be shown the need for organic search devotion. Whether you work for an agency trying to make a sale or on an in-house team tired of not drawing leads, taking a look at your Google Analytics data with this 10-minute drill down on what organic is doing for you can make a great impact.
Google Analytics has taken great strides in the last year or so by adding multi-channel attribution data to site reporting, in addition to maintaining historical bare bones data that can be quite convincing in itself. We now enjoy an analytical progression where additional data on referred visits that shows organic may be playing more of a part in your site conversion success than previously thought.
What follows are some of the common questions and responses you might get as you're painting the picture.

Click here for Full Article from  Josh McCoy on Search Engine Watch.

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

3 Things you must to for quality SEO | Internet advertising Milwaukee

 Nice article from Eric Enge on Search Engine Watch.  If your doing your own SEO here is the minimum you should be doing for your site.

If you could do only three things for SEO what would they be? This is a question encountered by many smaller businesses, and even somewhat larger companies, either due to not having enough people (time) and/or dollars available to invest in a big way.
If this is a scenario you’re facing, what follows are three minimal SEO tasks you must do.

 Eric Enge, September 16, 2012

The first thing to look at is the number of indexed pages, in this case, 887. How many did you expect? Obviously, if you think you have 1,000+ pages that you want Google to index and Google shows 10 indexed pages, you have a problem. In the case of this particular site, the problem looks to be the opposite of that - 887 pages indexed and 5,751 "Not Selected"?
This could be an indication of a lot of pages that are duplicates, near duplicates, pages with the noindex tag on them, or URLs that Google found that redirect to another page. Here is what Google says about this status:

Click here for the rest of this article for Search Engine Watch


Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Research For SEO vs. PPC

Often when I complete a keyword research project for a client, they ask me about keywords I may not have included, or they want to know what the relative competition on the keywords looks like. This happens often enough that I thought I would remind everyone that while research for SEO and PPC can go hand in hand, they’re actually very different.
First, think about what your goals are with each medium. What are you trying to do, and what constitutes success in that area? Next, think about how the keywords will be used. Where, when, how often?
Finally, consider what your margin for error is. If you don’t get exactly the right keyword, what’s the penalty?   Search Engine land Aug 28, 2012 at 11:11am ET by Jenny Halasz

What… Is Your Quest?

In SEO, your goal should be to understand the keyword landscape of a topic. What keywords do people search for, and what does this tell us about their intent? What can we learn from looking at keywords in a broader context?
For PPC, your goal should be to find the keywords that you can bid on. Which keywords are going to make you the most potential money for your cost-per-click investment?
You should focus on keywords that suggest a purchase (or goal completion), that represent a category area that is profitable for you, and that you can’t easily get ranked for in organic (most of the time – there are exceptions to this).

CLICK HERE to go to entire article.

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Reaping the Long-Term Benefits of Content Marketing

Milwaukee business owners trying to be found online have to remember 1 thing,  CONTENT.  Search engines are looking for relevant up to date content.  It is one of the ways that they are able to tell if you are engaged with your customers and that you are a legitimate business.  Here is a great article that explains more.
 

 Content marketing has the power to produce more than just links – it can enhance your brand image and build relationships with key brand advocates who are sure to get you even more links and exposure than you ever could without a content-based strategy.
It may sound counter-productive, but focusing less on link building can actually gain more links.
The four content marketing benefits below can all come with the additional side effect of natural links. Craft your content strategy with these core benefits in mind, and you can spend less (or even zero) time on link acquisition.

Click here for the full article from  Loren Baker, on Search Engine Watch

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Geolocation Changes Google Keyword Rankings 69% of Time [Report]

 Its a good idea to make sure you list you location online.  Search engine watch has a nice article on this written by Miranda Miller, August 13, 2012

In 69 percent of cases where a company’s website ranks in the top 30 on Google for one location, it doesn't rank for that keyword across all other locations, according to a new report from Linkdex. Their study also included an examination of ranking variations across 10 different geolocations, in that case finding that ranking deviated by average of 11 positions.

Geo-Variance Research Explores Search Results Across 10 U.S. Cities & Towns

Linkdex tested 2,000 keywords across a mix of 10 major U.S. cities and smaller towns and found that at higher levels of variance, the majority of the results in Google’s top 10 changed completely, depending on the searcher’s location.

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Google getting even more of a share of the Search engine Market.

 I remember yahoo overtaking AOL, thinking well this is the future of the internet.  Well,  Google further increased its already dominant share of the U.S. search engine market in June, topping its own record set in May, according to comScore. Bing also saw its market share increase, while Yahoo’s decline extended to 10 months.
Google’s share of the U.S. search engine market stood at 66.8 percent as of June – topping its record 66.7 percent, set the month prior. Google commanded 65.5 percent of the U.S. search market a year ago.

 Full article on Searchenginewatch

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Internet advertising Milwaukee

Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at 414-699-5444 or email him at borntorun1234@yahoo.com.

Call for a free Consultation on how to get your business found online.

414-699-5444

Or Email me at

borntorun1234@yahoo.com

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Images, Status Updates, Videos Spur Most Brand Engagement

A recent study from marketing firm Perfomics shows that 33 percent of people are most likely to respond to brand offers when they are reposted by a friend. The study states that 27 percent will do so on the brand's page, 26 percent from the newsfeed, and 20 percent from a social ad.
The study also touched on some valuable information about branded content engagement. Consumers are most likely to engage with branded content containing images (44 percent). A close 40 percent of people said they are likely to engage with Status Updates and 37 percent with videos.ClickZ, July 27, 2012

Another interesting piece of information the study stated was the social media tendencies of mothers and fathers. It showed that moms are more likely to have a Facebook account than dads, although dads are significantly more likely than all other men and women, including moms, to have YouTube and Twitter accounts.
This information is based on the Perfomics Life on Demand social media survey which studied 2,000 Americans who visit a social network at least once a day about their use of social media across devices, channels and screens.

More
Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Writing for Search Engines

 Dave Davies, July 19, 2012
 Some believe that the world of search engine optimization (SEO) is changing in the post-Panda world. A belief that content has suddenly appeared on the radar as the end-all, be-all of ranking highly on the search engines is discussed on virtually every relevant site I've been to.

Here's the problem with that belief: content has always been an important factor. How content influences results may change over time or (better worded) our understanding of how to use content may evolve, but to be sure - content has always and will always be a key factor in the algorithms in one capacity or another.
If we flash back to the “Wild West days” of SEO, content keyword stuffing and keyword density targeting were all the rage. Massive sites were built, injecting regions onto pages to rank sites for a wide array of locations - and it worked. These sites ranked and why? Content.

Full story here

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Successful PPC Ads

Trying to get position online against other Milwaukee advertisers can be tricky, here are some tips to building the best ppc ad copy to beat your competitors.

So much technical work goes into your online marketing that you may get lost in the minutiae. Sometimes it’s easy to forget that creative advertising still matters.
A great example: ad copywriting, which plays a crucial factor in your company’s success. Nowhere is this more evident than in PPC advertising, where you have little time to capture the attention of a potential customer.
Stop dwelling on “audience targeting” and all of the technical settings you can use. It’s far more important to write ad copy that resonates with your customers.

Full article here

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.