Showing posts with label Website. Show all posts
Showing posts with label Website. Show all posts

Tuesday, April 2, 2013

Seo milwaukee | Link Building or Relationship building?

 Being active is important if you want to build a presence online.  Relevant content is important and so is developing relationships.  It shouldn't be that difficult because by doing one, the other should develop with it.
Search engine watch  has a nice article on this,
Do you get queasy at the thought of the term "link building"? Well, maybe you're thinking about link building the wrong way.
Try thinking about link building as a way to build value and loyalty with people in your vertical. Not only will it be a longer-term effort that just spamming people for links, but the effect will be longer lasting and way more authentic.
That was the overarching message from the Screw Link Building, It's Called Relationship Building session last week at SES New York.
Speakers Erin Everhart (@erinever), director of web marketing, 352 Media Group, and Jo Turnbull (@SEOJoBlogs), founder, SEO Jo Blogs, explained how to build a relationship versus a link and broke down case studies to illustrate why relationship building is far more effective than the old ways of link building.

Why Build a Relationship Instead of a Link?

lego model
The benefits of relationship building, according to Turnbull, are:
  • Low cost for you and your client.
  • It’s longer lasting.
  • It’s more beneficial to you and the client.
  • Quality link building is about relationship building.
  • You stay current with shifting market dynamics.
  • Don’t be left behind by Google updates.
Sold? Now it's time to start building relationships. Her advice:
  • Be honest and open to people.
  • Attend events. Building relationships offline should be as much of a priority as building relationships online.
  • Take the long-term view when building relationships. The results you get from those relationships will last longer and go further than just one link.
  • Do something different and stand out so people will
click here for the rest of the article from 


 

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.  For more information go to the Web Presence Pro Website here.

Tuesday, January 15, 2013

SEO Milwaukee | Call The Pros

 As Internet Marketing and Online Advertising Consultants In Milwaukee, We Specialize in SEO, SEM, Website Construction, Reputation Marketing, Display Advertising, Local Advertising, Video advertising, and Social Marketing. Why do we handle all of these areas?  Because in order for a business to to be found online, it needs to be where perspective customers are looking for them.  And that is everywhere.  We handle all of this at a rate lower then most internet marketing firms.  Why?  Because in order for us to provide you with the most effective internet strategy.  You will need all of these areas covered.  Most companies will charge a separate fee for each product that you are using.  We don't, we know that in order to market your company effectively, all of these areas need to be covered at a reasonable cost.   If you want your business found on the internet, contact us. Effective online marketing at a fair price.  414-699-5444.

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Thursday, October 18, 2012

Proving the Value of SEO | Internet Marketing Milwaukee

 Great Article from Search Engine Watch dealing with those non believers in SEO.
Convincing others of the importance of organic search and the need for SEO management has admittedly become easier over the years. Many have followed suit with competitors to jump into SEO endeavors to keep pace and many are coming to see that online organic ROI often times is much better than traditional marketing, is better targeted and easier to measure.
However, there remains a skeptical, more “old school” crowd, that still needs to be shown the need for organic search devotion. Whether you work for an agency trying to make a sale or on an in-house team tired of not drawing leads, taking a look at your Google Analytics data with this 10-minute drill down on what organic is doing for you can make a great impact.traffic-share-wheel-google-analytics
Google Analytics has taken great strides in the last year or so by adding multi-channel attribution data to site reporting, in addition to maintaining historical bare bones data that can be quite convincing in itself. We now enjoy an analytical progression where additional data on referred visits that shows organic may be playing more of a part in your site conversion success than previously thought.
What follows are some of the common questions and responses you might get as you're painting the picture.
Click here for Full Article from  on Search Engine Watch.

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Saturday, September 1, 2012

Back to School Search Marketers

 Ok, time for us SEO marketers to buckle down and see how your customers are doing. 
The end of summer means it’s time for back to school. Kids of all ages are trading in their swimsuits for backpacks and heading back to class.

Now that summer vacation is behind us and a busy Q4 lies ahead, it’s as good a time as any for search marketers to crack open the books and make sure your account is in good shape and you have a solid plan for the future. ,
Click here for full article from Search Engine Watch


Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Monday, August 6, 2012

Internet advertising Milwaukee


Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at 414-699-5444 or email him at borntorun1234@yahoo.com.
Call for a free Consultation on how to get your business found online.
414-699-5444
Or Email me at



Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Friday, July 27, 2012

Images, Status Updates, Videos Spur Most Brand Engagement


A recent study from marketing firm Perfomics shows that 33 percent of people are most likely to respond to brand offers when they are reposted by a friend. The study states that 27 percent will do so on the brand's page, 26 percent from the newsfeed, and 20 percent from a social ad.
The study also touched on some valuable information about branded content engagement. Consumers are most likely to engage with branded content containing images (44 percent). A close 40 percent of people said they are likely to engage with Status Updates and 37 percent with videos.ClickZ,


Another interesting piece of information the study stated was the social media tendencies of mothers and fathers. It showed that moms are more likely to have a Facebook account than dads, although dads are significantly more likely than all other men and women, including moms, to have YouTube and Twitter accounts.
This information is based on the Perfomics Life on Demand social media survey which studied 2,000 Americans who visit a social network at least once a day about their use of social media across devices, channels and screens.
More
Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Sunday, July 15, 2012

Paid Search Continues to grow

Milwaukee businesses are aware of how well PPC has grown as a part of everyone's online search strategy.  What they may not be aware is that it is now growing much slower then in tie past.
Paid search spend growth is relatively steady, but slowing from the impressive rates seen over the previous few quarters.
U.S. mobile paid search spend increased astronomically, while organic search visits from mobile, mobile as a percentage of total search spend, and mobile clicks and impressions all rose.

Q2 Paid Search Spend Up But Growth Rate Slows

rkg-paid-search-spend-q2-2012

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Thursday, July 12, 2012

Do Milwaukee buisnesses need a middleman to advertise online?

 Nice article from Searchengineland.com regarding advertising online and the different ways an SMB may use a middleman to market their business.  I have to agree with this article but disagree in the fact that he see's automation in the future.  I think that SEO, Local, and Social media is changing so rapidly that the need for constant monitoring would be required by somebody other then automation if you want to continue to be successful.
Full article here
Having worked in the local search space for a while, I am often asked how is it that SMBs are so slow in adopting self-serve systems in their online advertising. And indeed, in the age of Internet advertising, when anyone can purchase keywords on search engines, is there really a need for a middleman anymore?
by 
While an important function of these middlemen is to convince the local plumber or dentist to spend their hard earned money on online advertising, they also help guide the SMB owner through the planning phases of the ad campaign, explaining the various options and helping to optimize the campaign.
In this post, I will review a number of local search platforms, from the traditional to the new, and examine the complexity that is involved in advertising on them.
Print Yellow Pages, the forefathers of SMB advertising, are relatively easy to understand – in order to gain visibility, an SMB has to purchase a large ad on the first page of his category. Pretty straightforward and simple:
Print Yellow Pages Ad
Online Yellow Pages have added new features to their offerings, but the concept is still mostly the same – visibility is determined by size and placement of the SMB’s ad:
Superpages ad
Local Search Sites such as CitySearch have added yet another level of complexity with features such as performance advertising that require some additional explaining.
Citysearch
And then we get to what many regard as the most effective form of local online marketing – search advertising. Search Engines have opened a whole new spectrum of options that make it far more difficult to understand and manage local ad campaigns. There is constant discussion on what SMBs should do to rank better (a couple of weeks ago, David Mihm posted his second volume of Local Search Ranking Factors – 27 experts analyzed and evaluated 49 criteria). Many SMBs may think that if they appear “first” on Google Maps in a certain relevant search, their job is done… However, this is often far from true.
Take for instance the following searches, conducted a few minutes apart, and the results they generate.
Search 1: plumbing contractor los angeles
plumbing contractor los angeles-small
Search 2: plumbing contractors los angeles – note that “The Best Plumber I Ever Had”, #1 from the previous list, is nowhere to be found.
plumbing contractors los angeles-small
Search 3: cheap plumber los angeles
cheap plumber los angeles-small
Search 4: emergency plumbing los angeles, ca – and here is “The Best Plumber I Ever Had” again…
emergency plumbing los angeles, ca-small
There are many more possible searches in this category and it is very likely that each of them will yield different results. Small, seemingly insignificant variations of a keyword (e.g. from singular to plural) or a geographic modifier (adding “ca”) can change the content of the 10 pack. This inherent complexity has bred a whole new class of companies like ReachLocal, Yodle and Webvisible, that help SMBs effectively manage such campaigns.
Looking at the development in the local advertising industry, from print to online, and even within the online world, it is clear that if anything, local search advertising services are getting more complicated. It is ironic that the question of whether mediators are still required in this industry has intensified in parallel to the ever growing complexity of online advertising. A complexity that for now, for the majority of SMB owners, can be overcome only with the help of… a middleman.
Being a big believer in self-serve, I predict that one day these complicated ad services will also be automated into systems that mask their complexity and enable users (SMBs) to simply enter their needs and budget and get the right solution. However, that will take some time and until then, the middleman will remain a critical component of this eco-system.
Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Saturday, July 7, 2012

US Newspapers are hit by downturn in online advertising

Milwaukee companies looking to advertise on the internet should follow the national trend.  Deal with an internet marketing specialist.  Newspapers were able to sell ads in their newspapers for two reasons, reach and timely content.  In the past getting the news every 12 to 24 hours was quite fast, and readership was huge.  Everybody got the newspaper.  Not anymore.  With Social networks, blogs, online news, and website news services.  Do you really read the newspaper?  I know the local newspaper in Milwaukee has online versions of their paper, but do people really go to it when the news they are looking for is usually right on their homepages?  Or being updated on twitter in real time?

  To make matters worse they decided to charge you for the content after something like 20 page views per month.  Really?  The newspapers have become the middleman when it comes to delivering the news and delivering ads to customers.  The internet is available to everybody, the content and distribution on Yahoo and Google is available to anybody who advertises on Google, Yahoo and Bing.  You don't need to pay for all the overhead required, or sign a long term contract.  Shop around, you will be surprised to find out how inexpensive it is if you work with the right people.
Here is a great article showing how online advertising revenue is dropping for newspapers at a time when overall online advertising is booming.



As if the news for the US newspaper industry couldn't get much worse, it now appears that online advertising is vanishing.
According to the Newspaper Association of America, digital advertising revenue in the first quarter at newspapers rose just 1% from a year ago. That's the fifth consecutive quarter that growth has declined.
This troubling trend comes against a background of US newspapers fleeing print to go online and the imposition of paywalls by many publishers.
Publishing executives and analysts believe that a flood of excess advertising space, the rise of electronic advertising exchanges that sell ads at cut-rate prices and the weak US economy are all contributing to the slowdown.

Click Here for full article


Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Monday, July 2, 2012

How to Advertise for Your Plumbing Business In Milwaukee


Plumbing contractors in Milwaukee and surrounding areas are looking to find new ways for people to find them.  Out, or on its way out is Yellow Pages, Newspapers and other traditional media.  With the internet exploding as the go to media for pretty much anything, Plumbers need to find a way to get themselves a better representation so they are found better by local customers.  Still, some traditional media needs to be done to be found.   Here are a few good ideas

The plumbing industry is fairly saturated in a large number of geographic markets, but the target market of plumbing businesses — anyone with a home, apartment complex or office — is so vast that there is always room for new entrants. You can gain a foothold in the plumbing industry by applying innovative, cost-efficient advertising techniques to make your company stand out from established competitors, and by offering first-class customer service.
 by David Ingram, Demand Media

Step 1

Create an eye-catching logo and slogan. A good deal of plumbers do not utilize these time-honored advertising techniques, and those who do can gain a competitive advantage in picking up new clients. Consumers may subconsciously associate businesses with logos and slogans with higher quality and reliability, while associating others with a generic brand image.

Step 2

Use your personal and business vehicles as advertising media. Paint your logo, slogan and contact information on the sides and rear of your vehicles. Use as few words as possible when advertising this way, and make sure that passers-by and other motorists can clearly read your contact information from a reasonable distance to maximize its effectiveness.

Step 3

Pass out service brochures and promotions to apartment and office complexes. Try to secure as many partnerships with apartments and offices as possible, as this can lead to long-term growth opportunities. Offer price discounts to these large customers in return for frequent business.

Step 4

Send promotions via mail to homes in your area. Direct mail campaigns can be most effective when the advertising message has a high degree of relevance to a large number of recipients. In the case of plumbing services, virtually every home in your community is a potential client, making direct mail a highly effective technique.

Step 5

Invest extra money into searchable advertising media. Pay extra for premium listings on search engines, and foot the bill for quarter- or half-page color advertisements in local telephone books and business directories. Place advertisements in local newspapers and general-editorial community magazines as well. Think “wide, local reach” when choosing advertising outlets. Remember that your target market consists of every single home, office and apartment complex in your area.

Step 6

Place coupons in community business publications. Take advantage of opportunities to place promotions in coupon books sold by direct marketing companies and youth organizations, such as sports teams and Scout troops. Place promotions in coupon-circulars as well to increase your advertising exposure and take advantage of the circular's established delivery system.
Full article

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers.Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Wednesday, June 27, 2012

Why Content Marketing is a Great SEO Strategy

 Content marketing is a great SEO strategy – even better than link building. Shifting your strategy from search marketing to content marketing is increasingly leading to higher search rankings and more organic traffic.
Some tests in May that looked at the impact of Google+ to organic search performance produced some interesting results. I analyzed two sets of clients I was working with and categorized them as:
  1. Websites with strong social profiles.
  2. Websites with weak social profiles.
What this analysis showed was:
  • Websites with weak social profiles saw a 19.5 percent reduction in organic traffic.
  • Websites with strong social profiles saw a 42.6 percent increase in organic traffic.
Google is now valuing authorship, natural links, and social signals far more highly. So the next natural step is content marketing
.
Google is now valuing authorship, natural links, and social signals far more highly. So the next natural step is content marketing.
Full article from  ,




Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Tuesday, June 26, 2012

30 Free Ways To Market Your Small Business Site

Free advertising online?  Really? Yes, Milwaukee small businesses and business anywhere can market their website online for free.  Does it work, yes.  Now, if you have the time you can get yourself found a little easier online.  Now, of course there are SEO companies and PPC companies that want to charge you an arm and a leg to market your business.  I'm not telling you that they don't work, you get what you pay for of course.  The issue is that most PPC companies are out of the price range of most small to medium businesses.  And the jury is still out on if you get what you pay for.  I posted an article about how their churn rate is still unbelievably high, here is the article. 
  It's safe to say that if your churn is high, your customers aren't too happy with your results.  You also have  out of date media companies like the yellow pages and Newspaper companies throwing their hands in to make up for their loss of revenue.  If your budget is low, here are a number of ways to help get your website in front of people that are looking for you.


 30 Free Ways To Market Your Small Business Site 
, June 26, 2012 Search Engine Watch
Are you looking for ways to market your small business website with a limited budget?
Whether it’s with established sites such as Google and Facebook, or newer outlets like Pinterest, there are plenty of options available to promote your site.
There are at least 30 ways to market your website with a time investment and no credit card required. Some of these are oldies but goodies, while others are newer and exciting avenues you may not have tried out yet.
Here are 30 things you can do today to get started marketing your website for free.
 Click here for the full article

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Thursday, June 21, 2012

Google Search Options Get Horizontal in New Test

 It may be just a bit of a minor facelift but I think that this article is correct.  Over the past year and a half Google has been working on including all of its properties in search and I think this is being done to be sure there is enough room for the integration.  I also feel that it will help in its overall look on tablets.  Here is a link to the full article from Search Engine Watch and ,



Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Wednesday, June 20, 2012

How Google Penguin affected websites SEO

Google Penguin Crashes Wedding Site's Shady Link Building Strategy

 ,


The past month has been a painful one for thousands of webmasters hit by the Google Penguin update. If your rankings dipped, no doubt you've been faced with a bunch of questions regarding the future of your site and any potential recovery methods that might be available.
After any Google update, be it Panda, Penguin, or any other one, you can fit in one of the following category profiles:

Positive Impact

  • You played by Google's rules and your rankings increased.
  • You did some shady link building and got away with it.

Negative Impact

  • You played by Google rules and you still got hit … “collateral damage”.
  • You did some shady link building.
  • You had no idea what link building strategies were used because you outsourced it.
  • You are confused by how Google might treat SEO or you might have received bad advice and thought you were playing by Google’s rules … but you weren't.

No Impact

  • Your rankings weren't affected.

Click here for full article 




Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Sunday, June 17, 2012

At&t Internet Advertising

 Question about people thinking about having At&t internet advertising manage your online advertising programs.  If your butcher asks for your business to fix your furnace would you have him do it?  Its the same thing.  Honestly, for the last 100 years At&t has been banking on people paying for an ad in their yellow page directory.  Making big money on little investment.  Businesses were paying $1,000 to $20,000 per month to pay for a directory that gets published 1 time a year.  Sure it worked at the time but imagine how much the yellow page companies like At&t banked on that.  Now that yellow page usage has gone down to almost nothing in usage (yes I know some people still use it but come on, really), they have to make up for the loss.  Google is Google, Yahoo is Yahoo, and Bing is Bing.  At&t has no secret partnership with Google and neither does any other company.  It is a totally even marketplace.  At&t seems to have a ton of third party companies doing their SEO and PPC programs also (orange soda, Marchex and so forth) and a huge payroll.  So think of this very simple factor.
 If you give At&t $1000 per month to do your say, SEO, first they have to take out their portion, next, they hand it over to their third party Orange Soda, they in turn have to take out their portion, finally what is left of your investment goes to your campaign.  How much is left?  Who knows, but At&t in turn thinks that if they throw you a discount on their Yellow page print products and Yp.com product.  Whoopie do.  Save your money.  PPC?  Well, First you will need to give them their cut, then Marchex takes their cut, and finally Google and the other search engines take what is left.  Go directly to the source, Google adwords is simple but time consuming, if your time is valuable then find a local company or an independent contractor to do it for you at a flat fee.  This way you will know what your spending and where it is all going.  


Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Saturday, June 16, 2012

Website Optimization Basics

 When working on your SEO or if your working to get a customers website found higher in Search Engine Results, its important to start at the beginning.  The website.  With a poorly constructed website with little or poor content to work with.  It will be very difficult to be found when Google and the other search engines are indexing for quality and relevant results.  Here is an article that explains some of the basics to Website Optimization.


by ,

As search engine optimizers we hear the term "optimization" all the time. We optimize our content, websites, pages, forms, click paths, designs, strategies, links, and so on.
Do we ever ask ourselves what it means to be a search engine optimizer? And just how do we optimize in the world of Pandas and Penguins? In the end how does this change what we do as SEOs?
Optimization is such a common term and used so generally, it is almost without meaning. Take a moment to think about it. What does it mean to optimize?

Click here for the full article.

"Panda and Penguin and whatever update comes next will continue to change the SERPs and how we do what we do – sometimes, radically. Traditional SEO just isn’t enough any more.
The time has come! If you haven’t learned how to be a site optimizer, now is the time. Don’t let the next Google update leave you in the cold."

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.
Follow his blog at  http://internetadvertisingmilwaukee.blogspot.com/

Friday, June 15, 2012

Small Business sign of the day

 

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Monday, June 11, 2012

Website Construction in Milwaukee

The Construction of a Search Engine Friendly Web Page

 

 Milwaukee businesses that don't already have a website and are looking to build one have a number of things to consider.  First and foremost, you need to build a website that is search engine friendly.  If you are doing it yourself or having someone or company do it for you, you need to make sure of a few things.  It will benefit you in the long run considering SEO and SEM.  Here is an nice article to help.
Click here 




Things to consider from the article
Have a strong URL
Effective Title and Meta Tags
Reduce Code Bloat
Proper Heading Usage
Navigation
And CONTENT CONTENT CONTENT



Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.
Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers.

Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.