At&t Internet Advertising

 Question about people thinking about having At&t internet advertising manage your online advertising programs.  If your butcher asks for your business to fix your furnace would you have him do it?  Its the same thing.  Honestly, for the last 100 years At&t has been banking on people paying for an ad in their yellow page directory.  Making big money on little investment.  Businesses were paying $1,000 to $20,000 per month to pay for a directory that gets published 1 time a year.  Sure it worked at the time but imagine how much the yellow page companies like At&t banked on that.  Now that yellow page usage has gone down to almost nothing in usage (yes I know some people still use it but come on, really), they have to make up for the loss.  Google is Google, Yahoo is Yahoo, and Bing is Bing.  At&t has no secret partnership with Google and neither does any other company.  It is a totally even marketplace.  At&t seems to have a ton of third party companies doing their SEO and PPC programs also (orange soda, Marchex and so forth) and a huge payroll.  So think of this very simple factor.
 If you give At&t $1000 per month to do your say, SEO, first they have to take out their portion, next, they hand it over to their third party Orange Soda, they in turn have to take out their portion, finally what is left of your investment goes to your campaign.  How much is left?  Who knows, but At&t in turn thinks that if they throw you a discount on their Yellow page print products and Yp.com product.  Whoopie do.  Save your money.  PPC?  Well, First you will need to give them their cut, then Marchex takes their cut, and finally Google and the other search engines take what is left.  Go directly to the source, Google adwords is simple but time consuming, if your time is valuable then find a local company or an independent contractor to do it for you at a flat fee.  This way you will know what your spending and where it is all going.  


Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.