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Content has always been king, but more recently content marketing has started to get more of the attention it deserves in organizations with budget allocated to creating content. In recent years, we have also witnessed many new software platforms entering the market to help companies create content.
As many of you would attest, it’s always easy to go out and spend money on creating content or any marketing campaigns for that matter. Alternatively, in my experience almost all companies have access to lot of content in-house, but for some reason they are either not surfacing them or not using their resources efficiently to create new content that can help them with their content marketing efforts.
Content creation is a huge undertaking. For now we’ll focus on 10 strategies to create great content in your company.
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Summary
Creating content can be resource intensive but more than that it also involves lot of creative thinking to come up with new content day in and day out. The above ideas are just a small sampling of how to come up with great content. Have any other ideas worked well for you? Please leave a comment below.Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.
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