Website Optimization Basics

 When working on your SEO or if your working to get a customers website found higher in Search Engine Results, its important to start at the beginning.  The website.  With a poorly constructed website with little or poor content to work with.  It will be very difficult to be found when Google and the other search engines are indexing for quality and relevant results.  Here is an article that explains some of the basics to Website Optimization.

by Kristine Schachinger, June 14, 2012 Search Engine Watch

As search engine optimizers we hear the term "optimization" all the time. We optimize our content, websites, pages, forms, click paths, designs, strategies, links, and so on.
Do we ever ask ourselves what it means to be a search engine optimizer? And just how do we optimize in the world of Pandas and Penguins? In the end how does this change what we do as SEOs?
Optimization is such a common term and used so generally, it is almost without meaning. Take a moment to think about it. What does it mean to optimize?

Click here for the full article.

"Panda and Penguin and whatever update comes next will continue to change the SERPs and how we do what we do – sometimes, radically. Traditional SEO just isn’t enough any more.
The time has come! If you haven’t learned how to be a site optimizer, now is the time. Don’t let the next Google update leave you in the cold."

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.
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