Saturday, July 7, 2012

US Newspapers are hit by downturn in online advertising

Milwaukee companies looking to advertise on the internet should follow the national trend.  Deal with an internet marketing specialist.  Newspapers were able to sell ads in their newspapers for two reasons, reach and timely content.  In the past getting the news every 12 to 24 hours was quite fast, and readership was huge.  Everybody got the newspaper.  Not anymore.  With Social networks, blogs, online news, and website news services.  Do you really read the newspaper?  I know the local newspaper in Milwaukee has online versions of their paper, but do people really go to it when the news they are looking for is usually right on their homepages?  Or being updated on twitter in real time?

  To make matters worse they decided to charge you for the content after something like 20 page views per month.  Really?  The newspapers have become the middleman when it comes to delivering the news and delivering ads to customers.  The internet is available to everybody, the content and distribution on Yahoo and Google is available to anybody who advertises on Google, Yahoo and Bing.  You don't need to pay for all the overhead required, or sign a long term contract.  Shop around, you will be surprised to find out how inexpensive it is if you work with the right people.
Here is a great article showing how online advertising revenue is dropping for newspapers at a time when overall online advertising is booming.

Posted by
 

As if the news for the US newspaper industry couldn't get much worse, it now appears that online advertising is vanishing.
According to the Newspaper Association of America, digital advertising revenue in the first quarter at newspapers rose just 1% from a year ago. That's the fifth consecutive quarter that growth has declined.
This troubling trend comes against a background of US newspapers fleeing print to go online and the imposition of paywalls by many publishers.
Publishing executives and analysts believe that a flood of excess advertising space, the rise of electronic advertising exchanges that sell ads at cut-rate prices and the weak US economy are all contributing to the slowdown.

Click Here for full article


Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.
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Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers.

Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.