Friday, July 6, 2012

Milwaukee Pay Per Click customers here are 3 Ways PPC Averages Lie

 Thinking about advertising online using PPC?  Here is an article you need to read before you decide.

3 Ways PPC Averages Lie

, July 3, 2012

News organizations love to report averages. For example, in 2002 the CDC released data about the average height and weight of American adults. According to their data, the average adult woman is 5'4" and weighs 163 pounds.
Now think about all the adult women you know. Are they all 5'4"? Do they all weigh 163 pounds? Of course they don’t!
Averages are a necessary evil when it comes to reporting numbers. Averages help us spot trends.
For example, the CDC data comes from a study that shows that Americans have gotten taller and fatter over the past 40 years. It’s a red flag for the health care community, and one that tells them that action is needed to reverse the trend.
The same thing goes for PPC. If your average cost per conversion keeps inching up month after month, it’s probably time to dig in and find out why. It could mean that increased competition is pushing up your bids – but it could also mean that your website is no longer converting as well as it once did, and it’s time for a refresh.
Click here for the full article


Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.
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Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers.

Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.