In 69 percent of cases where a company’s website ranks in the top 30 on Google for one location, it doesn't rank for that keyword across all other locations, according to a new report from Linkdex. Their study also included an examination of ranking variations across 10 different geolocations, in that case finding that ranking deviated by average of 11 positions.
Geo-Variance Research Explores Search Results Across 10 U.S. Cities & Towns
Linkdex tested 2,000 keywords across a mix of 10 major U.S. cities and smaller towns and found that at higher levels of variance, the majority of the results in Google’s top 10 changed completely, depending on the searcher’s location.
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