Remember the old saying? Keep It Simple
Stupid or KISS? Plain and simple. If your a business looking to gain
customers. Keep it simple. Or at least, start out simple. With all this
talk about Tagging, and Back linking, and content and this and that.
Remember the end user and what these potential customers are looking
for. That’s what we are all looking for right? Click here to read more
Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers.
Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.
Marketing your Milwaukee business online has become more and more based on the content that you are putting out for your customer to read. Here is some great techniques you can use.
The Cornerstone of Content Marketing
Successful creative content marketing strategies can be broken down into three distinct phases:
Discover: How does your audience find content?
Consume: What type of media helps you optimize for that experience?
Act: What will inspire your audience to take
action? How do you want people to feel when they consume content? People
act on emotion.
5 Creative Content Sourcing Ideas
Odden shared fantastic takeaways for participants who may struggle
with the creative aspect of content marketing. Inspiring people to share
and socialize can happen in a number of ways and the more creative you
are (within reason), the better the chance of success.
Visualize Trends: Export data on trends such as
SEMrush, Google's Keyword Tool, Majestic SEO, and Ubersuggest. Visualize
these trends so content is easier to consume. Tools like Wordle and
TweetCloud are great for this.
Your site: Source content from your site such as
onsite search (logged queries in Google Analytics), form text area
analysis, queries in analytics and data from Google Webmaster Tools. You
can also create content by analyzing inbound link text
Frontline staff: Utilize your human capital and assets to create content across sales, customer service, and marketing departments.
Become a publisher: Think like a publisher, act
like a publisher, become a publisher. Source content from magazines
(recurring features, themes, short form and long form) newspapers
(timely, objective, sensational) and television (storytelling, recaps,
previews)
Customer Journey: Map, produce and optimize content based on your customers journey and pain points as they move through the buying cycle.
This is a piece of an article found on Search engine watch written by Andy Betts,
Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers.
Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.
Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers.
Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.
