Internet Advertising Milwaukee | Content Marketing for SEO

 Marketing your Milwaukee business online has become more and more based on the content that you are putting out for your customer to read.  Here is some great techniques you can use.

The Cornerstone of Content Marketing

Successful creative content marketing strategies can be broken down into three distinct phases:

• Discover: How does your audience find content?
• Consume: What type of media helps you optimize for that experience?
• Act: What will inspire your audience to take action? How do you want people to feel when they consume content? People act on emotion.

5 Creative Content Sourcing Ideas

Odden shared fantastic takeaways for participants who may struggle with the creative aspect of content marketing. Inspiring people to share and socialize can happen in a number of ways and the more creative you are (within reason), the better the chance of success.

1. Visualize Trends: Export data on trends such as SEMrush, Google's Keyword Tool, Majestic SEO, and Ubersuggest. Visualize these trends so content is easier to consume. Tools like Wordle and TweetCloud are great for this.
2. Your site: Source content from your site such as onsite search (logged queries in Google Analytics), form text area analysis, queries in analytics and data from Google Webmaster Tools. You can also create content by analyzing inbound link text
3. Frontline staff: Utilize your human capital and assets to create content across sales, customer service, and marketing departments.
4. Become a publisher: Think like a publisher, act like a publisher, become a publisher. Source content from magazines (recurring features, themes, short form and long form) newspapers (timely, objective, sensational) and television (storytelling, recaps, previews)
5. Customer Journey: Map, produce and optimize content based on your customers journey and pain points as they move through the buying cycle.

 This is a piece of an article found on Search engine watch written by Andy Betts,
click here for the full article.

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.