Digital Strategy Best Practices for Your Business here in Milwaukee

Investment in digital continues to soar! When the IAB released the IAB Internet Advertising Report for the full-year 2011, it demonstrated impressive 22 percent year-over-year growth for digital marketing and offered further excitement for digital marketers operating in just about every marketing channel out there.
According to the IAB report, investments increased across the board:

• Investments in mobile, the fastest growing of all categories, increased 149 percent
• Digital video grew 29 percent, up to $1.8 billion in 2011 revenue
• Search revenues increased 27 percent to $14.8 billion in 2011
• Display retargeting grew 15 percent

The problem with these soaring investments is that they hint at a potentially huge problem in the marketing departments of brands across the globe. While spend grows fast within channels, most brands still fail to take a holistic approach to managing digital marketing, and that causes gaping inefficiencies.

Click here for the full story from

 Jon Schepke, August 15, 2012  Search Engine Watch

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Geolocation Changes Google Keyword Rankings 69% of Time [Report]

 Its a good idea to make sure you list you location online.  Search engine watch has a nice article on this written by Miranda Miller, August 13, 2012

In 69 percent of cases where a company’s website ranks in the top 30 on Google for one location, it doesn't rank for that keyword across all other locations, according to a new report from Linkdex. Their study also included an examination of ranking variations across 10 different geolocations, in that case finding that ranking deviated by average of 11 positions.

Geo-Variance Research Explores Search Results Across 10 U.S. Cities & Towns

Linkdex tested 2,000 keywords across a mix of 10 major U.S. cities and smaller towns and found that at higher levels of variance, the majority of the results in Google’s top 10 changed completely, depending on the searcher’s location.

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Google getting even more of a share of the Search engine Market.

 I remember yahoo overtaking AOL, thinking well this is the future of the internet.  Well,  Google further increased its already dominant share of the U.S. search engine market in June, topping its own record set in May, according to comScore. Bing also saw its market share increase, while Yahoo’s decline extended to 10 months.
Google’s share of the U.S. search engine market stood at 66.8 percent as of June – topping its record 66.7 percent, set the month prior. Google commanded 65.5 percent of the U.S. search market a year ago.

 Full article on Searchenginewatch

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Internet advertising Milwaukee

Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at 414-699-5444 or email him at borntorun1234@yahoo.com.

Call for a free Consultation on how to get your business found online.

414-699-5444

Or Email me at

borntorun1234@yahoo.com

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.