Why Yellow Pages Will Be Dead in Five Years

Posted on February 13, 2012 by Nick Stamoulis

Let me start of by saying that I do have a Yellow Pages listing for my SEO company, Brick Marketing. It costs me about $50 a month for the profile on the Yellow Pages website. It’s a good way to help with my local link building, get a FEW additional local visitors and YP.com is a very trusted domain, so that helps uphold the value of my link portfolio. A few months ago, I got a phone call from a Yellow Pages representative asking me if I was interested in upgrading my account. Was I super interested? Not really, but I thought I should hear the representative out and see if I get could a few more links and visitors in more regions for a little extra money each month. The numbers I heard had me floored—and not in a good way.
In order to upgrade from just a city listing to a county listing, I would need to hand over

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Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Window Replacement Milwaukee

 Many Milwaukee window replacement companies are looking online to find customers.  Out are the newspaper and yellowpages, work of mouth is still great but social marketing is now the new word of mouth.  So finding a way to be found by local customers online is extremely important.  Besides SEO and SEM, Social marketing is beginning to take hold.  If you don't know how to do this and you trust your internet advertising to newspaper and yellowpage companies, your not helping your effort.  Here is a great article from windowanddoor.com about social marketing online.  Look back at my blog regarding other ways to get found online

John G. Swanson
October 4, 2011
THE TALK... | Sales & Marketing

An electronic newsletter came to me yesterday from Abe Gaskins at MGM Industries.  He is an active blogger and the Tennessee vinyl window maker's website is filled with his wisdom on a variety of topics. This week he talks about search engine optimization and blogging and how it can translate into leads.  He says it's working for MGM and its dealer customers and he encourages his company's dealers to start doing it too.

Survey Results as 10/10/2011 :

When it comes to the internet and social media--

My company is active, but hasn't seen a lot of results.				44%
My company's activity is limited, but it doesn't seem to have an impact.				32%
My company is active and benefiting as a result.				15%
My company's activity is limited, and it is hurting us.				9%

I know many dealers and manufacturers are definitely out there on the internet doing the same thing.  I also know many are not.  Sure, most have a website, but blogging, tweeting, Facebook, etc., are not high on the priority list.  Are you like Abe?  Active and seeing the results?  Or are you focused on other things?  Is lack of internet activity hurting you?  With this week's poll, I thought I would see what's happening out there in the industry.
Of course, Id' like to hear from you too.  Post a comment and tell us what you're doing online.  What's working? What isn't?  There's some great stuff out there by the way, like the latest video from Mathews Brothers. Sometimes it's educational, sometimes it's humorous, and we'd like to share more, so send us the links too.

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Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Window Company advertising trends

 New advertising trends for advertising online for window companies in Milwaukee are taking shape.  Companies selling windows and doors across the nation are finding new ways to attract new customers.  Are companies in Milwaukee following suit?  Out are the old traditional print media, Yellowpages, newspapers, and so forth.  It is internet advertising.  I like to call it web presence.  People are looking for you online in a variety of ways.  Your job is to be where they are looking for you.  Social media like Facebook, and Twitter, Search engines like Yahoo, Google, and Bing, and Display advertising on relevant websites and articles.  Here is a nice article to help you on your journey. 

John G. Swanson
January 1, 2012
FEATURE ARTICLE | Operations, Sales & Marketing
Windowanddoor.com

 Websites are the norm, social media has many fans and mobile technologies are gaining traction among manufacturers, distributors and dealers of windows and doors. Those findings come from a series of questions included as part of Window & Door's 2012 Industry Pulse study, asking about the electronic tools and media companies using to conduct business and/or communicate with customers and prospects.

Click here for the full article

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.