Why Yellow Pages Will Be Dead in Five Years

Posted on February 13, 2012 by Nick Stamoulis

Let me start of by saying that I do have a Yellow Pages listing for my SEO company, Brick Marketing. It costs me about $50 a month for the profile on the Yellow Pages website. It’s a good way to help with my local link building, get a FEW additional local visitors and YP.com is a very trusted domain, so that helps uphold the value of my link portfolio. A few months ago, I got a phone call from a Yellow Pages representative asking me if I was interested in upgrading my account. Was I super interested? Not really, but I thought I should hear the representative out and see if I get could a few more links and visitors in more regions for a little extra money each month. The numbers I heard had me floored—and not in a good way.
In order to upgrade from just a city listing to a county listing, I would need to hand over

Click here for the rest of the article from Search Engine Journal

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

7 Habits of Highly Effective SEO

When I started my professional career (selling advertising), one of the most influential books that I read at the time was "7 Habits of Highly Effective People", by Stephen Covey.
It’s not much of an over-statement to say that this book changed my life.
What’s interesting to me is how many of the tenets that Mr. Covey conveyed in this book hold true in many facets of my life, and specifically with digital marketing and search engine optimization (SEO).
I speak to many prospects for SEO services, every day. Some of these believe that SEO is a one-and-done affair.
While I find instances where companies could see some solid gains by simply implementing proper title tags and correcting a few things, more often than not, proper SEO efforts need to be worked on a regular basis to realize the types of gains that can deliver really solid, long-lasting and “optimized” (optimal) results.
Every SEO company will have its own processes for performing SEO, and I’m not suggesting that what follows covers everything that goes into an ongoing SEO effort, but the key ingredients are here.
*Note: items in italics come directly from Stephen Covey’s website.

Habit 1: Be Proactive

Instead of reacting to or worrying about conditions over which they have little or no control, proactive people focus their time and energy on things they can control. The problems, challenges, and opportunities we face fall into two areas--Circle of Concern and Circle of Influence.

Proactive people focus their efforts on their Circle of Influence. They work on the things they can do something about: health, children, problems at work. Reactive people focus their efforts in the Circle of Concern--things over which they have little or no control: the national debt, terrorism, the weather. Gaining an awareness of the areas in which we expend our energies in is a giant step in becoming proactive.

In our world, being proactive means you can't chase an algorithm.

Full Story here


Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Window Replacement Milwaukee

 Many Milwaukee window replacement companies are looking online to find customers.  Out are the newspaper and yellowpages, work of mouth is still great but social marketing is now the new word of mouth.  So finding a way to be found by local customers online is extremely important.  Besides SEO and SEM, Social marketing is beginning to take hold.  If you don't know how to do this and you trust your internet advertising to newspaper and yellowpage companies, your not helping your effort.  Here is a great article from windowanddoor.com about social marketing online.  Look back at my blog regarding other ways to get found online

John G. Swanson
October 4, 2011
THE TALK... | Sales & Marketing

An electronic newsletter came to me yesterday from Abe Gaskins at MGM Industries.  He is an active blogger and the Tennessee vinyl window maker's website is filled with his wisdom on a variety of topics. This week he talks about search engine optimization and blogging and how it can translate into leads.  He says it's working for MGM and its dealer customers and he encourages his company's dealers to start doing it too.

Survey Results as 10/10/2011 :

When it comes to the internet and social media--

My company is active, but hasn't seen a lot of results.				44%
My company's activity is limited, but it doesn't seem to have an impact.				32%
My company is active and benefiting as a result.				15%
My company's activity is limited, and it is hurting us.				9%

I know many dealers and manufacturers are definitely out there on the internet doing the same thing.  I also know many are not.  Sure, most have a website, but blogging, tweeting, Facebook, etc., are not high on the priority list.  Are you like Abe?  Active and seeing the results?  Or are you focused on other things?  Is lack of internet activity hurting you?  With this week's poll, I thought I would see what's happening out there in the industry.
Of course, Id' like to hear from you too.  Post a comment and tell us what you're doing online.  What's working? What isn't?  There's some great stuff out there by the way, like the latest video from Mathews Brothers. Sometimes it's educational, sometimes it's humorous, and we'd like to share more, so send us the links too.

click here for Full article

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.