Milwaukee Local Advertising online tips

 Local Milwaukee and surrounding businesses need to make sure they are found on all the local search directories and engines along with social media.   Here is a great article explaining....

One phrase that has been ubiquitous when discussing offsite SEO tactics for the past decade is “link neighborhoods.” There have been countless articles, presentations and graphics describing what they are, how to identify them and how best to determine what your neighborhood is so you can focus your link building efforts there.
While most recent articles focus more on how to prevent your site from being associated with bad neighborhoods, trying to associate your site with good neighborhoods is still considered a best practice.
With the advent of local search rising in importance over the past six years, citations have been rising in importance.
There are many tools available to help you mine the citations, but it's quite easy to categorize them into neighborhoods similarly to how links exist. Let's look at some examples of citation neighborhoods, and tips for how you can take advantage of them.

Local Properties of Search Engines

The first set of sites to focus on isn’t really in a neighborhood at all but includes the sites that use the citations in different neighborhoods to verify and confirm the accuracy of their information. Specifically, Google+ Local, Bing Local, and Yahoo Local should all be ground zero for any local search marketing effort. Until a business has claimed and optimized their presence on these, citation generation is probably not the best use of the business owner’s time.
Tip: Claim your business listings, clean up duplicates, and fill out as much information as possible on Google+ Local, Bing Local, and Yahoo Local.

Large Directory Sites

There are dozens of sites in this neighborhood that have large amounts of structured citations, including Citysearch, YellowPages and Superpages. Filled with business listings dominated by data from the primary data aggregators (Localeze, InfoUSA, and Acxiom), businesses should obtain and clean up their citations in this neighborhood after taking care of listings on Google+ Local, Bing & Yahoo.
Tip: Utilize Localeze, InfoUSA and Acxiom to make sure that the information in this neighborhood of the local ecosystem is correct.

Social Media Sites

This neighborhood is rapidly becoming the number one place to generate unstructured citations and can influence heavily how you perform in the search engines for queries with local intent. Facebook and Twitter lead the way, but businesses should not overlook LinkedIn, Pinterest, and Tumblr. Besides making sure they have a business profile properly filled out, business owners should also work toward having people mention and tag their businesses on these sites.
Tip: On Facebook, ask your followers questions that would encourage them to respond with information that would add to your citation count. “Complete the following phrase and add to your timeline and be entered into our sweepstakes! ‘My favorite memory at [your city’s name]’s is...’”

Review Sites

Yelp is still the 800 pound gorilla in this neighborhood, but Angie’s List, TripAdvisor, OpenTable, and Judy’s Book are all important sites as well. Also, many sites in other neighborhoods – including the search engines themselves – offer user reviews which are more opportunities to build citations in those neighborhoods.
Tip: Claim your listings on these sites directly and make sure your business information is correct and secondary information optimized.

Niche Local Sites

A true “Neighborhood” in the classic sense of the word, these are going to be sites that all revolve around people’s current locations. Think of local government sites, local newspapers, local job boards, local event and meet-up sites, local restaurant bloggers, and so on. Any and all of these generally have mentions if not full citations of local businesses, and anytime a business can get its information listed on these sites can have a powerful effect on Google rankings.
Tip: On your next press release, include your address and/or phone number to build extra citations on sites in this neighborhood. Also, make sure your information appears correctly on your local Chamber of Commerce and Better Business Bureau sites.

Niche Industry Sites

There are tons of sites out there focused on a single industry that can be great places to obtain structured and unstructured citations. Often times, sites in this neighborhood are how-to guides, forums and other user-generated content sites that make adding citations relatively easily.
Tip: Start participating on industry sites and making sure to leave your business information where and when appropriate. Adam Dorfman, December 13, 2012

Summary

While it’s unlikely that Google has become adept enough to recognize neighborhoods when it comes to citations similarly to how they are able to with links, businesses with a wide variety of citations often tend to rank better.
As Google continues to refine its local ranking algorithm, it wouldn't be surprising to see them take a more “neighborhood” view of citations in the future; so spreading out those citations sources and going for ones in relevant neighborhoods is something all local search marketers should be focusing on now.

Full article here

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Milwaukee Advertising | SEO Metrics That Matter

Looking to get your Milwaukee Advertising off the ground using SEO?

Forget Rankings: Here Are 6 SEO Metrics That Matter

Eric Siu, December 13, 2012It would be an understatement to say that the SEO landscape has changed a lot through the years. In just the last two years the changes have been dramatic.
Panda and Penguin top the list as the most visible game-changers, but there is another one that occurred somewhat under the radar – but has been equally dramatic in its impact on SEO.
That change is Search Plus Your World. In a nutshell, Search+ personalizes your search results. Google evaluates your location, brand mentions, your friend’s search history, who is in your social media sphere and even your search history.
Think custom-tailored results.
What that means is you and I could both search for “swine flu” or “tablet” and come up with different results. Each of our respective result pages will be tailored toward those factors I mentioned above.
When the number of searches for those terms multiply into the thousands – now you, as an SEO practitioner, have a problem. A typical client is looking for consistent rankings in the top three spots on a number of key terms. That’s what he’s been trained to expect. He or she is thinking old-school search, and will be sorely disappointed in your results.
What you need to get him to think about are the new-school SEO reports, because Search+ killed normal rankings. What exactly are those new reports? Here are the six you need to pull from Google Analytics and Webmaster Tools.

Click here to go to Search Engine Watch for the rest of the article.

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Milwaukee Internet Advertising | Getting The Most From Your PPC Budget

 Milwaukee businesses are being pummeled with phone calls from huge companies offering Pay Per Call advertising and display advertising.  Here is a nice article

Posted on October 12, 2012 by Jeremy Decker
 http://www.searchenginejournal.com/

Full article

When speaking to business owners who are new to search advertising, a common concern is that their marketing budget is simply not big enough to compete with some of their competitors who are investing huge amounts of money into their marketing efforts. If this sounds like you, then I have some good news for you!
Although having a large PPC budget will help you to achieve results much faster, there are still ways in which you can set up your AdWords account to perform well with even the smallest budget. Below are some ways in which you can get the best possible results out of a small PPC budget:

Target Lower Ad Positions

Many advertisers tend to target the first one to three positions on Google based on the belief that these are the only ads that will be clicked on by Google users, when in fact this is not the case at all.
Adverts in positions 4+ still obtain traffic, often at a much lower CPC (Cost-Per-Click) price than the higher positions. Furthermore, for some industries, these lower positions can even convert better, as well. This is due to the fact that sometimes the top positions will attract a lot of “tire kickers”—that is, people who really aren’t interested in making a purchase at all and just clicked the first Google listing they saw.

 Target Only Specific, Long-Tail Keywords
If your AdWords budget is extremely limited, the importance of using only the most targeted and specific keywords is much higher than usual. In general, specific long-tail keywords (keywords made up of 3+ words) that describe your exact services are much more likely to convert compared with broader, single word keywords.
For example, if you were an PPC agency looking to attract more customers, you’d probably want to focus on terms such as “PPC agency Milwaukee” rather than a keyword like “PPC.” This is because a person searching for “PPC agency Milwaukee” is obviously only looking for one thing: an PPC agency in Sydney.
However, someone searching for “PPC” in Google could be looking for a range of different things; they could be looking for information on PPC, a blog, the AdWords login screen etc.

Create Specific Campaigns for High-Converting Keywords

One of the biggest mistakes made by business owners running an PPC account (see this article for a full run down on common problems found in self-managed campaigns) is only creating single campaign for all of their campaigns. This can create many problems, one being that it groups all of your traffic under a single budget cap each day.
If you’ve got broad, highly popular but low-converting keywords within the campaign, then there’s a chance that these keywords will obtain traffic very quickly, exhausting your budget before any of your other keywords can a chance to obtain traffic. Because of this, it’s recommended that you dedicate at least one campaign for only your high-converting keywords. This will give your high-converting keywords their own dedicated media budget, which should allow for more conversions overall throughout the day.

Avoid the Display Network

While the display network has the potential to drive huge traffic volume and expose your brand to a massive audience, conversion rates seen in this channel are generally nowhere near as high as what you’d see from search traffic. Because of this, if your budget is limited then it’s probably best to disable the display network.
  
Analyze Location Segment Reports, Then Refine Geo targeting
Thanks to the extremely granular reporting provided by PPC, you’re able to quickly identify which cities and states your traffic is coming from. If you’ve got conversion tracking installed on your account, then you’ll also be able to see which areas are delivering conversions.
To maximize your conversion rate with a low budget, it’d be a good idea to monitor this report about once a month and exclude any areas that have poor conversion rates compared to other areas. You may even want to create specific campaigns that target only your highest converting locations, too!
These points should help you get the most from your limited PPC budget. However, the most important thing to do to ensure you’re getting the best results possible is to pay close, regular attention to how every aspect of your campaign is performing. Ensure that campaigns, adverts, and keywords are analyzed regularly and optimize your account according to the data you see.

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

SEO or PPC advertising what works best ?

GREAT ARTICLE ON SEARCH ENGINE WATCH

Many times I am asked if a business had money to invest in internet advertising and had to choose between organic or sponsored links, where should they spend it.  I always tell them that you would obviously want to be where people are looking for you.  Overwhelmingly, organic results receive more clicks then sponsored links.  Yes it requires a lot of work, but in the long run, your results will be much better and the cost will be much lower.  Search engine Watch has a great article explaining.

Click here


If your looking to be found online and some internet marketing rep tries to tell you to purchase big bucks on paid ads read this first. 


My Milwaukee customers already know.

Paid Search Growth Continues to Slip, | Milwaukee Internet Advertising

 Businesses in Milwaukee and around the world are looking into better ways to be found online.  Keeping your presence online requires you to sometimes add PPC or Pay per Clicks into your mix of advertising along with SEO and Social marketing.  Here is a good article from Miranda Miller, October 24, 2012 on Search Engine Watch.

Slowing growth and lower CPCs in paid search don’t bode well for companies like Google, though advertisers are seeing a higher return on their paid search investment, according to recent reports.
U.S. search spend grew by 11 percent Year over Year (YoY) while ROI improved by 26 percent, according to Adobe. They found that Google’s CPCs fell 10 percent over the last year and attribute the loss to an increased volume of less expensive mobile clicks. It’s a problem Google knows all too well; one that was a hot topic during their recent quarterly earnings call.

Rimm-Kaufman Group (RKG) puts paid search spend growth slightly higher, at 18 percent YoY, down from 32 percent in Q2. IgnitionOne was almost in line with RKG on search spend, reporting growth of 17.8 percent YoY. For their part, Covario reported that growth in paid search advertising was up 33 percent in the third quarter compared to a year earlier, and up 6 percent over Q2 2012.

In their Q3 report, Marin Software noted they are well on their way to hitting their prediction that mobile devices will account for 25 percent of all paid search clicks on Google by December this year. Average CPC in the US fell from $0.95 in Q3 2011 to $0.82 today, they reported.
Adobe expects Google’s CPC losses to turn around next quarter, explaining, “The cost per click (CPC) downward trend caused by mobile traffic appears to have bottomed out and is projected to rise in Q4 due to seasonal trends and changes to the Google Shopping model.”

Mobile vs Desktop

Nearly 21 percent of organic search visits occurred on mobile devices in Q3, up from 18 percent in Q2, according to RKG (see chart). For paid search, 16 percent of clicks and 11 percent of ad spend were mobile.
Across their client base, Marin Software found that smartphone and tablet devices accounted for 19 percent share of clicks and 14 percent share of spend.
Covario reports, “On a global platform basis, mobile advertising grew 17 percent in the third quarter when compared to Q2 2012 and 90 percent growth year-over-year when compared to Q3 ’11. The breakdown of mobile ad spend was 52 percent mobile device/smartphone spend, while 48 percent was in the growing tablet space. This is a much closer split than a year ago when smartphones made up 73 percent of the mobile spend.”
Across their base, IgnitionOne reported an increase in mobile’s share of search advertising budget, with 16.3 percent of total search spend in Q3, an increase of 14 percent over the past quarter. Tablet devices accounted for 52.2 percent of the total mobile search advertising budget for the quarter, which is a decrease compared to last quarter (60 percent).

Click here for the rest of the article

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

 

Why Yellow Pages Will Be Dead in Five Years

Posted on February 13, 2012 by Nick Stamoulis

Let me start of by saying that I do have a Yellow Pages listing for my SEO company, Brick Marketing. It costs me about $50 a month for the profile on the Yellow Pages website. It’s a good way to help with my local link building, get a FEW additional local visitors and YP.com is a very trusted domain, so that helps uphold the value of my link portfolio. A few months ago, I got a phone call from a Yellow Pages representative asking me if I was interested in upgrading my account. Was I super interested? Not really, but I thought I should hear the representative out and see if I get could a few more links and visitors in more regions for a little extra money each month. The numbers I heard had me floored—and not in a good way.
In order to upgrade from just a city listing to a county listing, I would need to hand over

Click here for the rest of the article from Search Engine Journal

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Proving the Value of SEO | Internet Marketing Milwaukee

 Great Article from Search Engine Watch dealing with those non believers in SEO.

Convincing others of the importance of organic search and the need for SEO management has admittedly become easier over the years. Many have followed suit with competitors to jump into SEO endeavors to keep pace and many are coming to see that online organic ROI often times is much better than traditional marketing, is better targeted and easier to measure.
However, there remains a skeptical, more “old school” crowd, that still needs to be shown the need for organic search devotion. Whether you work for an agency trying to make a sale or on an in-house team tired of not drawing leads, taking a look at your Google Analytics data with this 10-minute drill down on what organic is doing for you can make a great impact.
Google Analytics has taken great strides in the last year or so by adding multi-channel attribution data to site reporting, in addition to maintaining historical bare bones data that can be quite convincing in itself. We now enjoy an analytical progression where additional data on referred visits that shows organic may be playing more of a part in your site conversion success than previously thought.
What follows are some of the common questions and responses you might get as you're painting the picture.

Click here for Full Article from  Josh McCoy on Search Engine Watch.

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

3 Things you must to for quality SEO | Internet advertising Milwaukee

 Nice article from Eric Enge on Search Engine Watch.  If your doing your own SEO here is the minimum you should be doing for your site.

If you could do only three things for SEO what would they be? This is a question encountered by many smaller businesses, and even somewhat larger companies, either due to not having enough people (time) and/or dollars available to invest in a big way.
If this is a scenario you’re facing, what follows are three minimal SEO tasks you must do.

 Eric Enge, September 16, 2012

The first thing to look at is the number of indexed pages, in this case, 887. How many did you expect? Obviously, if you think you have 1,000+ pages that you want Google to index and Google shows 10 indexed pages, you have a problem. In the case of this particular site, the problem looks to be the opposite of that - 887 pages indexed and 5,751 "Not Selected"?
This could be an indication of a lot of pages that are duplicates, near duplicates, pages with the noindex tag on them, or URLs that Google found that redirect to another page. Here is what Google says about this status:

Click here for the rest of this article for Search Engine Watch


Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Research For SEO vs. PPC

Often when I complete a keyword research project for a client, they ask me about keywords I may not have included, or they want to know what the relative competition on the keywords looks like. This happens often enough that I thought I would remind everyone that while research for SEO and PPC can go hand in hand, they’re actually very different.
First, think about what your goals are with each medium. What are you trying to do, and what constitutes success in that area? Next, think about how the keywords will be used. Where, when, how often?
Finally, consider what your margin for error is. If you don’t get exactly the right keyword, what’s the penalty?   Search Engine land Aug 28, 2012 at 11:11am ET by Jenny Halasz

What… Is Your Quest?

In SEO, your goal should be to understand the keyword landscape of a topic. What keywords do people search for, and what does this tell us about their intent? What can we learn from looking at keywords in a broader context?
For PPC, your goal should be to find the keywords that you can bid on. Which keywords are going to make you the most potential money for your cost-per-click investment?
You should focus on keywords that suggest a purchase (or goal completion), that represent a category area that is profitable for you, and that you can’t easily get ranked for in organic (most of the time – there are exceptions to this).

CLICK HERE to go to entire article.

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Reaping the Long-Term Benefits of Content Marketing

Milwaukee business owners trying to be found online have to remember 1 thing,  CONTENT.  Search engines are looking for relevant up to date content.  It is one of the ways that they are able to tell if you are engaged with your customers and that you are a legitimate business.  Here is a great article that explains more.
 

 Content marketing has the power to produce more than just links – it can enhance your brand image and build relationships with key brand advocates who are sure to get you even more links and exposure than you ever could without a content-based strategy.
It may sound counter-productive, but focusing less on link building can actually gain more links.
The four content marketing benefits below can all come with the additional side effect of natural links. Craft your content strategy with these core benefits in mind, and you can spend less (or even zero) time on link acquisition.

Click here for the full article from  Loren Baker, on Search Engine Watch

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Back to School Search Marketers

 Ok, time for us SEO marketers to buckle down and see how your customers are doing. 

The end of summer means it’s time for back to school. Kids of all ages are trading in their swimsuits for backpacks and heading back to class.

Now that summer vacation is behind us and a busy Q4 lies ahead, it’s as good a time as any for search marketers to crack open the books and make sure your account is in good shape and you have a solid plan for the future. Dave Ragals, August 30, 2012

Click here for full article from Search Engine Watch

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Digital Strategy Best Practices for Your Business here in Milwaukee

Investment in digital continues to soar! When the IAB released the IAB Internet Advertising Report for the full-year 2011, it demonstrated impressive 22 percent year-over-year growth for digital marketing and offered further excitement for digital marketers operating in just about every marketing channel out there.
According to the IAB report, investments increased across the board:

• Investments in mobile, the fastest growing of all categories, increased 149 percent
• Digital video grew 29 percent, up to $1.8 billion in 2011 revenue
• Search revenues increased 27 percent to $14.8 billion in 2011
• Display retargeting grew 15 percent

The problem with these soaring investments is that they hint at a potentially huge problem in the marketing departments of brands across the globe. While spend grows fast within channels, most brands still fail to take a holistic approach to managing digital marketing, and that causes gaping inefficiencies.

Click here for the full story from

 Jon Schepke, August 15, 2012  Search Engine Watch

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Geolocation Changes Google Keyword Rankings 69% of Time [Report]

 Its a good idea to make sure you list you location online.  Search engine watch has a nice article on this written by Miranda Miller, August 13, 2012

In 69 percent of cases where a company’s website ranks in the top 30 on Google for one location, it doesn't rank for that keyword across all other locations, according to a new report from Linkdex. Their study also included an examination of ranking variations across 10 different geolocations, in that case finding that ranking deviated by average of 11 positions.

Geo-Variance Research Explores Search Results Across 10 U.S. Cities & Towns

Linkdex tested 2,000 keywords across a mix of 10 major U.S. cities and smaller towns and found that at higher levels of variance, the majority of the results in Google’s top 10 changed completely, depending on the searcher’s location.

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Google getting even more of a share of the Search engine Market.

 I remember yahoo overtaking AOL, thinking well this is the future of the internet.  Well,  Google further increased its already dominant share of the U.S. search engine market in June, topping its own record set in May, according to comScore. Bing also saw its market share increase, while Yahoo’s decline extended to 10 months.
Google’s share of the U.S. search engine market stood at 66.8 percent as of June – topping its record 66.7 percent, set the month prior. Google commanded 65.5 percent of the U.S. search market a year ago.

 Full article on Searchenginewatch

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Internet advertising Milwaukee

Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at 414-699-5444 or email him at borntorun1234@yahoo.com.

Call for a free Consultation on how to get your business found online.

414-699-5444

Or Email me at

borntorun1234@yahoo.com

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Images, Status Updates, Videos Spur Most Brand Engagement

A recent study from marketing firm Perfomics shows that 33 percent of people are most likely to respond to brand offers when they are reposted by a friend. The study states that 27 percent will do so on the brand's page, 26 percent from the newsfeed, and 20 percent from a social ad.
The study also touched on some valuable information about branded content engagement. Consumers are most likely to engage with branded content containing images (44 percent). A close 40 percent of people said they are likely to engage with Status Updates and 37 percent with videos.ClickZ, July 27, 2012

Another interesting piece of information the study stated was the social media tendencies of mothers and fathers. It showed that moms are more likely to have a Facebook account than dads, although dads are significantly more likely than all other men and women, including moms, to have YouTube and Twitter accounts.
This information is based on the Perfomics Life on Demand social media survey which studied 2,000 Americans who visit a social network at least once a day about their use of social media across devices, channels and screens.

More
Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Writing for Search Engines

 Dave Davies, July 19, 2012
 Some believe that the world of search engine optimization (SEO) is changing in the post-Panda world. A belief that content has suddenly appeared on the radar as the end-all, be-all of ranking highly on the search engines is discussed on virtually every relevant site I've been to.

Here's the problem with that belief: content has always been an important factor. How content influences results may change over time or (better worded) our understanding of how to use content may evolve, but to be sure - content has always and will always be a key factor in the algorithms in one capacity or another.
If we flash back to the “Wild West days” of SEO, content keyword stuffing and keyword density targeting were all the rage. Massive sites were built, injecting regions onto pages to rank sites for a wide array of locations - and it worked. These sites ranked and why? Content.

Full story here

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Successful PPC Ads

Trying to get position online against other Milwaukee advertisers can be tricky, here are some tips to building the best ppc ad copy to beat your competitors.

So much technical work goes into your online marketing that you may get lost in the minutiae. Sometimes it’s easy to forget that creative advertising still matters.
A great example: ad copywriting, which plays a crucial factor in your company’s success. Nowhere is this more evident than in PPC advertising, where you have little time to capture the attention of a potential customer.
Stop dwelling on “audience targeting” and all of the technical settings you can use. It’s far more important to write ad copy that resonates with your customers.

Full article here

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

7 Habits of Highly Effective SEO

When I started my professional career (selling advertising), one of the most influential books that I read at the time was "7 Habits of Highly Effective People", by Stephen Covey.
It’s not much of an over-statement to say that this book changed my life.
What’s interesting to me is how many of the tenets that Mr. Covey conveyed in this book hold true in many facets of my life, and specifically with digital marketing and search engine optimization (SEO).
I speak to many prospects for SEO services, every day. Some of these believe that SEO is a one-and-done affair.
While I find instances where companies could see some solid gains by simply implementing proper title tags and correcting a few things, more often than not, proper SEO efforts need to be worked on a regular basis to realize the types of gains that can deliver really solid, long-lasting and “optimized” (optimal) results.
Every SEO company will have its own processes for performing SEO, and I’m not suggesting that what follows covers everything that goes into an ongoing SEO effort, but the key ingredients are here.
*Note: items in italics come directly from Stephen Covey’s website.

Habit 1: Be Proactive

Instead of reacting to or worrying about conditions over which they have little or no control, proactive people focus their time and energy on things they can control. The problems, challenges, and opportunities we face fall into two areas--Circle of Concern and Circle of Influence.

Proactive people focus their efforts on their Circle of Influence. They work on the things they can do something about: health, children, problems at work. Reactive people focus their efforts in the Circle of Concern--things over which they have little or no control: the national debt, terrorism, the weather. Gaining an awareness of the areas in which we expend our energies in is a giant step in becoming proactive.

In our world, being proactive means you can't chase an algorithm.

Full Story here


Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Microsoft revamps Office, looks to the cloud

SAN FRANCISCO (Reuters) - Microsoft Corp unveiled a new version of its Office suite tailored for tablets and other touch screen devices, in the company's largest-ever overhaul of the workplace software it relies on for much of its profit.

The revamped Office, touted by Microsoft Chief Executive Officer Steve Ballmer on Monday as the most ambitious version so far, takes advantage of cloud computing and is designed for use with the upcoming Windows 8 operating system.

It makes use of cloud computing by storing documents and settings on the Internet by default, and is compatible with touch screens widely used in tablets. It also incorporates Skype, the video-calling service Microsoft bought for $8.5 billion in 2011.

The latest version of Office comes as Apple Inc and Google Inc make inroads into the workplace, long Microsoft's stronghold. Office is Microsoft's single-biggest profit driver.

"The Office that we'll talk about and show you today is the first round of Office that's designed from the get-go to be a service," Ballmer said at a news conference. "This is the most ambitious release of Microsoft Office that we've ever done."

Microsoft has a lot riding on the 15th version of Office. Windows is one of the world's biggest computing platforms, and the Office applications -- Word, Excel, PowerPoint, and other tools -- are used by more than 1 billion people around the world.

The world's largest software company has been slow to adapt to a boom in mobile devices and cloud computing.

Microsoft is hoping corporate IT managers will fork over the cash to upgrade internal software just when global tech spending is looking shakier than it has in years. The 2013 picture is uncertain but budgets are expected to tighten, with Europe's economic crisis and a deceleration in the Chinese economy.
CLOUD FIRST

The company last updated Office in 2010, when it incorporated online versions for the first time. The full version of Office 15 is expected to be available in early 2013.

Cloud computing refers to a growing trend toward providing software, storage and other services from remote data centers over the Web instead of relying on software or data installed on individual PCs.

"Your modern Office thinks cloud first. That's what it means to have Office as a service," Ballmer said, adding that a preview version of the software is now available online.

Documents in the sleeker-looking Office can be marked up by writing on a touch screen with a stylus. The suite will be compatible with tablets that use Windows 8 -- due for release in October.

Screens appear less cluttered with icons and menus than in current Office applications.
Microsoft did not say whether it planned to launch versions of Office compatible with Apple's iPad or tablets running Google's Android platform.
The software package is now integrated with Skype, the voice-over-IP service that lets users collaborate on documents through video conferences.

While past versions of Office saved documents on PCs' hard drives, the new Office uses Microsoft's online "Skydrive" service for default storage. Documents can be shared on Facebook or published as blogs.

"The Windows 8 launch is right around the corner, and we have a lot to do ... In a sense, it feels to us a lot like 1995," Ballmer said, referring to Microsoft's Windows 95 operating system which was a significant step forward at the time.

"We have the most exciting, vibrant version of Windows in years," Ballmer said. He did not disclose pricing plans for the new Office.

Google has been pushing hard to persuade Office users to switch to Google Docs, an applications suite running on Google's servers and accessible on the cloud and mobile devices. Apple has also been trumpeting the ability of its iPad -- the dominant tablet in the market today -- to perform clerical duties.

"This puts them (Microsoft) even farther ahead of Apple in terms of product richness. But it still leaves the door open to competition from Google pursuing a strategy that's cross-device, cross-platform - and is free," said Sarah Rotman Epps, an analyst at Forrester.

Shares of Microsoft rose 0.17 percent to close at $29.44 on Monday.

(Reporting by Edwin Chan and Noel Randewich; editing by Matthew Lewis and Carol Bishopric)

 Full Article



Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Paid Search Continues to grow

Milwaukee businesses are aware of how well PPC has grown as a part of everyone's online search strategy.  What they may not be aware is that it is now growing much slower then in tie past.
Paid search spend growth is relatively steady, but slowing from the impressive rates seen over the previous few quarters.
U.S. mobile paid search spend increased astronomically, while organic search visits from mobile, mobile as a percentage of total search spend, and mobile clicks and impressions all rose.

Q2 Paid Search Spend Up But Growth Rate Slows

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Brookfield Wi Dentist Marketing tips

If you are a dentist, you might have noticed by now that the number of patients checking Yellow Pages and calling you afterwards has drastically dropped. There are a few exceptions such as places with limited access to Internet.
Instead, it has been replaced by on-line channels such as Google, Yahoo, Yelp or other specialty directories. But what happens when patients go on-line and look for a dentist? How do they select the provider of their choice and how do they book an appointment? The following dental marketing tips will help you get a better grasp of the on-line behavior of patients:

• First and foremost, you need a website! But the era of just having something up and running is over. Besides having a beautiful, informative and engaging dental website that adds value to your patients, you need to make sure it will be viewed by enough prospective patients.
• You need engaging and reliable content on your website to educate your patients, before and after their treatment.
• You need to be at the top of the search engine results. When someone looks online, they rarely go beyond first page of Google, and most of the time they select one of the first three results. You need to be among them. SEO (Search Engine Optimization) is a series of techniques including on-page optimization, link building, setting up the proper analytic and submission tools such as Webmaster Tools, etc that help you improve your rank in search engines. The better SEO you have, the more visitors you will have to your website.
• You need a Google Places Page. You have to build it and manage it constantly. In local searches, Google shows the results from Google Places and they are becoming more important every day.
• Build and manage your on-line listings on Yelp, Super Pages, Online Yellow Pages and other specialty directories. Patients check your reputation on-line in those channels.
• Build your reputation. You might want to ask your patients to spread the word.
• Sometimes there are negative reviews on-line; you might want to check on-line reputation management solutions.
• Engage in social media! Your patients are on Facebook; they use Twitter and LinkedIn and watch on-line videos. Be in those channels, be active and add value to them.
• Set up a blog and engage your patients with new updates on the practice, the area or the industry.
• Have an on-line newsletter and send it to your patients regularly. They deserve to be informed.
• Make videos and educational material and put them up on the internet and your YouTube Channel. You can ask Video Marketing experts to spread the word.

Being a dentist, your time is probably limited. You might need to have your front desk take care of some of these tasks or ask for professional help. The good thing about professionals is that they know their job and won’t waste your valuable time.

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Do Milwaukee buisnesses need a middleman to advertise online?

 Nice article from Searchengineland.com regarding advertising online and the different ways an SMB may use a middleman to market their business.  I have to agree with this article but disagree in the fact that he see's automation in the future.  I think that SEO, Local, and Social media is changing so rapidly that the need for constant monitoring would be required by somebody other then automation if you want to continue to be successful.
Full article here

Having worked in the local search space for a while, I am often asked how is it that SMBs are so slow in adopting self-serve systems in their online advertising. And indeed, in the age of Internet advertising, when anyone can purchase keywords on search engines, is there really a need for a middleman anymore?

by  Hanan Lifshitz

While an important function of these middlemen is to convince the local plumber or dentist to spend their hard earned money on online advertising, they also help guide the SMB owner through the planning phases of the ad campaign, explaining the various options and helping to optimize the campaign.
In this post, I will review a number of local search platforms, from the traditional to the new, and examine the complexity that is involved in advertising on them.
Print Yellow Pages, the forefathers of SMB advertising, are relatively easy to understand – in order to gain visibility, an SMB has to purchase a large ad on the first page of his category. Pretty straightforward and simple:

Online Yellow Pages have added new features to their offerings, but the concept is still mostly the same – visibility is determined by size and placement of the SMB’s ad:

Local Search Sites such as CitySearch have added yet another level of complexity with features such as performance advertising that require some additional explaining.

And then we get to what many regard as the most effective form of local online marketing – search advertising. Search Engines have opened a whole new spectrum of options that make it far more difficult to understand and manage local ad campaigns. There is constant discussion on what SMBs should do to rank better (a couple of weeks ago, David Mihm posted his second volume of Local Search Ranking Factors – 27 experts analyzed and evaluated 49 criteria). Many SMBs may think that if they appear “first” on Google Maps in a certain relevant search, their job is done… However, this is often far from true.
Take for instance the following searches, conducted a few minutes apart, and the results they generate.
Search 1: plumbing contractor los angeles

Search 2: plumbing contractors los angeles – note that “The Best Plumber I Ever Had”, #1 from the previous list, is nowhere to be found.

Search 3: cheap plumber los angeles

Search 4: emergency plumbing los angeles, ca – and here is “The Best Plumber I Ever Had” again…

There are many more possible searches in this category and it is very likely that each of them will yield different results. Small, seemingly insignificant variations of a keyword (e.g. from singular to plural) or a geographic modifier (adding “ca”) can change the content of the 10 pack. This inherent complexity has bred a whole new class of companies like ReachLocal, Yodle and Webvisible, that help SMBs effectively manage such campaigns.
Looking at the development in the local advertising industry, from print to online, and even within the online world, it is clear that if anything, local search advertising services are getting more complicated. It is ironic that the question of whether mediators are still required in this industry has intensified in parallel to the ever growing complexity of online advertising. A complexity that for now, for the majority of SMB owners, can be overcome only with the help of… a middleman.
Being a big believer in self-serve, I predict that one day these complicated ad services will also be automated into systems that mask their complexity and enable users (SMBs) to simply enter their needs and budget and get the right solution. However, that will take some time and until then, the middleman will remain a critical component of this eco-system.

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

US Newspapers are hit by downturn in online advertising

Milwaukee companies looking to advertise on the internet should follow the national trend.  Deal with an internet marketing specialist.  Newspapers were able to sell ads in their newspapers for two reasons, reach and timely content.  In the past getting the news every 12 to 24 hours was quite fast, and readership was huge.  Everybody got the newspaper.  Not anymore.  With Social networks, blogs, online news, and website news services.  Do you really read the newspaper?  I know the local newspaper in Milwaukee has online versions of their paper, but do people really go to it when the news they are looking for is usually right on their homepages?  Or being updated on twitter in real time?

  To make matters worse they decided to charge you for the content after something like 20 page views per month.  Really?  The newspapers have become the middleman when it comes to delivering the news and delivering ads to customers.  The internet is available to everybody, the content and distribution on Yahoo and Google is available to anybody who advertises on Google, Yahoo and Bing.  You don't need to pay for all the overhead required, or sign a long term contract.  Shop around, you will be surprised to find out how inexpensive it is if you work with the right people.
Here is a great article showing how online advertising revenue is dropping for newspapers at a time when overall online advertising is booming.

Posted by

Roy Greenslade 

As if the news for the US newspaper industry couldn't get much worse, it now appears that online advertising is vanishing.
According to the Newspaper Association of America, digital advertising revenue in the first quarter at newspapers rose just 1% from a year ago. That's the fifth consecutive quarter that growth has declined.
This troubling trend comes against a background of US newspapers fleeing print to go online and the imposition of paywalls by many publishers.
Publishing executives and analysts believe that a flood of excess advertising space, the rise of electronic advertising exchanges that sell ads at cut-rate prices and the weak US economy are all contributing to the slowdown.

Click Here for full article


Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Stress Even Hurts Your Teeth!

Stress getting to you?  Well I'm what's considered a tooth grinder.  Here is a nice article about this issue to my fellow SEO marketers who I am sure are doing a bit of tooth grinding too.
Full story.


Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Google & Ecommerce: 10 Things Business Owners Need to Know Before July 

Mary Weinstein, June 29, 2012

 Fifty percent of Google Product Search traffic will be switching to paid Google Shopping by July 28. Online merchants who aren’t ready for the switch will face some serious repercussions. Below we break it down and present all the latest and greatest updates ecommerce business owners need to know about Google and Ecommerce to stay ahead of the changes.

1. Google Shopping is Google’s new paid option for merchants who wish to list products on Google’s product pages.

According to IgnitionOne, between 5 and 10 percent of search traffic for retailers comes from Google Product Search. Google Product Search, Google’s current free product listing program, will gradually be replaced by Product Listing Ads (PLAs) and ultimately Google Shopping.

Click here for the full article

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Window Replacement Milwaukee

 Many Milwaukee window replacement companies are looking online to find customers.  Out are the newspaper and yellowpages, work of mouth is still great but social marketing is now the new word of mouth.  So finding a way to be found by local customers online is extremely important.  Besides SEO and SEM, Social marketing is beginning to take hold.  If you don't know how to do this and you trust your internet advertising to newspaper and yellowpage companies, your not helping your effort.  Here is a great article from windowanddoor.com about social marketing online.  Look back at my blog regarding other ways to get found online

John G. Swanson
October 4, 2011
THE TALK... | Sales & Marketing

An electronic newsletter came to me yesterday from Abe Gaskins at MGM Industries.  He is an active blogger and the Tennessee vinyl window maker's website is filled with his wisdom on a variety of topics. This week he talks about search engine optimization and blogging and how it can translate into leads.  He says it's working for MGM and its dealer customers and he encourages his company's dealers to start doing it too.

Survey Results as 10/10/2011 :

When it comes to the internet and social media--

My company is active, but hasn't seen a lot of results.				44%
My company's activity is limited, but it doesn't seem to have an impact.				32%
My company is active and benefiting as a result.				15%
My company's activity is limited, and it is hurting us.				9%

I know many dealers and manufacturers are definitely out there on the internet doing the same thing.  I also know many are not.  Sure, most have a website, but blogging, tweeting, Facebook, etc., are not high on the priority list.  Are you like Abe?  Active and seeing the results?  Or are you focused on other things?  Is lack of internet activity hurting you?  With this week's poll, I thought I would see what's happening out there in the industry.
Of course, Id' like to hear from you too.  Post a comment and tell us what you're doing online.  What's working? What isn't?  There's some great stuff out there by the way, like the latest video from Mathews Brothers. Sometimes it's educational, sometimes it's humorous, and we'd like to share more, so send us the links too.

click here for Full article

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Milwaukee Pay Per Click customers here are 3 Ways PPC Averages Lie

 Thinking about advertising online using PPC?  Here is an article you need to read before you decide.

3 Ways PPC Averages Lie

Melissa Mackey, July 3, 2012

News organizations love to report averages. For example, in 2002 the CDC released data about the average height and weight of American adults. According to their data, the average adult woman is 5'4" and weighs 163 pounds.
Now think about all the adult women you know. Are they all 5'4"? Do they all weigh 163 pounds? Of course they don’t!

Averages are a necessary evil when it comes to reporting numbers. Averages help us spot trends.
For example, the CDC data comes from a study that shows that Americans have gotten taller and fatter over the past 40 years. It’s a red flag for the health care community, and one that tells them that action is needed to reverse the trend.
The same thing goes for PPC. If your average cost per conversion keeps inching up month after month, it’s probably time to dig in and find out why. It could mean that increased competition is pushing up your bids – but it could also mean that your website is no longer converting as well as it once did, and it’s time for a refresh.

Click here for the full article


Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.

Window Company advertising trends

 New advertising trends for advertising online for window companies in Milwaukee are taking shape.  Companies selling windows and doors across the nation are finding new ways to attract new customers.  Are companies in Milwaukee following suit?  Out are the old traditional print media, Yellowpages, newspapers, and so forth.  It is internet advertising.  I like to call it web presence.  People are looking for you online in a variety of ways.  Your job is to be where they are looking for you.  Social media like Facebook, and Twitter, Search engines like Yahoo, Google, and Bing, and Display advertising on relevant websites and articles.  Here is a nice article to help you on your journey. 

John G. Swanson
January 1, 2012
FEATURE ARTICLE | Operations, Sales & Marketing
Windowanddoor.com

 Websites are the norm, social media has many fans and mobile technologies are gaining traction among manufacturers, distributors and dealers of windows and doors. Those findings come from a series of questions included as part of Window & Door's 2012 Industry Pulse study, asking about the electronic tools and media companies using to conduct business and/or communicate with customers and prospects.

Click here for the full article

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of my clients or publishers. Jim is an experienced Internet Marketing Consultant in Milwaukee Wisconsin. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He works with local businesses, agencies, and Non-Profits. Feel Free to call him at (414)699-5444 to schedule a Free Consultation.